Responsibilities
About the team
The team specializes in planning and executing both online and offline marketing initiatives tailored to local user behavior. With a strong emphasis on data-driven performance analysis, content innovation (like livestreams and short videos), and collaborative execution, the team plays a key role in boosting platform engagement, efficiency, and e-commerce brand visibility.
Responsibilities
- Plan online and offline campaigns according to the characteristics of local users, be able to plan marketing play for different types of promotion needs (Livestream/short videos/showcase/shopping center), and create platform resources strategy (traffic/promotion/communication).
- Monitor and evaluate critical data metrics of campaign performance, identify operational improvements, and focus on incremental efficiency and advertising revenue.
- Drive platform growth through marketing campaigns.
- Conduct campaign competitor research and create reproducible content marketing strategy targeting user demographics, including hashtag challenges, short video, livestream operating procedures to drive campaign awareness according to the characteristics of local users;
- Collaborate with cross-functional teams to ensure the overall quality of campaign execution
- Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting;
- Collaborate with marketing, operation and growth teams to build e-commerce brand awareness
Qualifications
Minimum Qualifications
- Minimum Bachelor's degree or above, majors in Public Relations, Journalism and Communication, Political Science, Law, etc. are preferred
- 3 to 5 years of experience in e-commerce company and involve in campaign management (platform or category campaigns)
- Excellent Stakeholder and Project Management Skills. Strong sense of responsibility, good at cross-team communication and collaboration. Self-motivated and a quick learner.
- Passion, creativity and patience. Strong communication and coordination skills. Be able to coordinate resources to achieve goals.
Preferred Qualifications
- Proven track record of building and managing strong relationships with external partner.
- Excellent Numerical, Analytical, Critical, & Strategic thinking skills. Detect and solve problems through the use of quantitative & qualitative data;
- Direct eCommerce experience
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDanceInspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.