At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
The Digital Activations and Operations Manager is responsible for shaping and leading the strategic vision for customer acquisition and lifecycle performance across digital channels. This role ensures that digital initiatives are aligned with CLM and brand objectives, drive strong commercial outcomes, and are consistently optimized through performance insights. By orchestrating collaboration across media, product, analytics, and lifecycle teams, the Digital Activations and Operations Manager ensures that the digital engine delivers scalable, data-driven, and customer-centric growth.The Digital Activations and Operations Manager is a People Manager empowering the team to design and execute effective programs that drive business KPIs such as net adds, renewals, and digital channel contribution.
Focus Areas:
- Set overarching direction and priorities for digital lifecycle execution
- Align digital strategy with broader business targets
- Ensure consistency and scalability across programs
- Govern digital performance metrics
- Coach, empower, and align the digital growth team to business outcomes
Job Responsibilities:
1. Digital Growth Strategy
Sets the overarching digital strategy to drive acquisition, onboarding, engagement, and renewal. Aligns lifecycle ambitions with digital capabilities and platforms. Engages partners to drive continuous digital growth and innovation.
2. Program Ideation & Development
Provides directional oversight and guardrails for digital lifecycle programs. Ensures coherence, scalability, and contribution to lifecycle KPIs.
3. Execution Management
Oversees coordination across enabling teams for lifecycle program implementation. Ensures timelines, delivery standards, and program pacing are met.
4. Calendar & Workflow Management
Owns the digital lifecycle calendar, ensuring sequencing and harmonization with other initiatives. Balances exposure, bandwidth, and customer load.
5. Data Utilization & Insights
Shapes strategic use of data across the digital lifecycle. Partners with analytics to define KPIs, dashboard views, and test metrics.
6. Test & Learn Implementation
Champions a culture of experimentation to unlock lifecycle uplift. Provides oversight on test design and scaling of high-performing tactics.
7. Digital Funnel Optimization & Growth Tactics
Guides overall digital funnel health — from visibility to conversion to renewal. Aligns lifecycle objectives with performance-driven growth tactics.
8. Lifecycle Value Contribution
Accountable for the digital channel’s contribution to CLV, retention, and revenue metrics. Aligns team goals with lifecycle impact.
9. Cross-Team Collaboration & Integration
Builds strong partnerships across teams to ensure digital efforts are synchronized with lifecycle, brand, product, and operational goals.
10. Journey Mapping & Experience Design
Ensures digital customer journeys reflect a cohesive lifecycle experience. Aligns flows with strategic lifecycle maps and experience standards.
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.