Our US Partner Client is the premier destination for parents and caregivers seeking exceptional quality toys, dolls, and accessories for children ages 0-12. They’ve built their reputation as the trusted curator of beautiful, safe, and durable playthings that inspire meaningful development and create lasting childhood memories.
As the Social Media Manager/Digital Content Strategist, you will oversee content management across the client’s social media platforms, including Instagram, TikTok, Pinterest, and others. Responsibilities include content creation, photo/video editing, caption writing, and audience growth.
This is a full-time role, on a US shift and on a Work from Home (device is not provided).
If you have the right skill set, this may be your opportunity to enter this fast-growing organization.
DUTIES AND RESPONSIBILITIES:
- Creating very engaging content (video, photos) for Instagram, TikTok and Youtube
- Constructing a monthly content calendar (in collaboration with the company) to strategize and plan content out weeks in advance
- Engaging with customer posts and UGC to build community relationships and responding to comments and mentions in a timely manner
- Managing our Instagram page to ensure it looks professional and drives maximum engagement
- Creating weekly stories with polls, questions, etc., anything to drive engagement and input from our viewers
- Grow our follower count on Instagram and TikTok and progressively improve the engagement of our posts
- Identifying micro-influencers and brand advocates who align with our brand values, and reaching out to them to begin potential partnership discussions
- Tracking performance metrics and creating regular reports on growth, engagement and conversion rate and making data-driven recommendations
- Manage Pinterest account to keep pins up to date
- Monitoring brand mentions, industry trends and competitor activity to inform content strategy
QUALIFICATIONS:
- At least 3-5 years of solid social media management experience (specifically for brands, not just personal accounts)
- Successful track record of managing US/Canadian social media accounts with at least 10K followers
- Demonstrated success with video content creation - particularly important given TikTok's prominence and Instagram Reels
- Proven experience in e-commerce social media marketing, ideally in lifestyle, parenting, or children's products sectors
- Deep understanding of Instagram/TikTok/Youtube/Pinterest trends, best practices, algorithms, and emerging trends
- Advanced skills in photo and video editing tools (Canva, Adobe Creative Suite, Capcut, etc.)
- Experience with social media analytics and reporting tools - ability to interpret data and make strategic recommendations
- Experience creating UGC-style content that feels authentic and drives engagement
- Experience with community building - not just posting content, but fostering genuine engagement
- Basic SEO knowledge and understanding how social media impacts search visibility and using appropriate keywords
- Understanding of parenting/family market dynamics and ability to create content addressing child safety, development, and quality concerns is a plus
- Experience with Shopify integration for social commerce is a plus
Job Types: Full-time, Permanent
Pay: Php35,000.00 - Php45,000.00 per month
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Promotion to permanent employee
- Work from home
Schedule:
- 8 hour shift
- Evening shift
- Monday to Friday
- Night shift
Supplemental Pay:
- 13th month salary
Application Question(s):
- What graphic design and video editing software(s) are you familiar using?
Experience:
- Social Media Management: 3 years (Required)
- basic SEO: 1 year (Required)
Work Location: Remote