Digital Marketing Specialist
About Telostaff:
We help companies and people be the best version of themselves.
Telostaff is a premier staffing agency specializing in connecting small and emerging U.S.-based businesses with talented, fully-remote professionals from the Philippines. Our mission is to foster growth and innovation by providing dynamic companies with the support they need to thrive. Unlike traditional BPO giants, we partner with agile, newer enterprises that offer a vibrant, collaborative, and fun work environment, free from rigid corporate structures. If you are looking to join a forward-thinking organization that values creativity and teamwork, consider applying today!
Job Summary
We are seeking a versatile and results-driven Digital Marketing Specialist to support and optimize our online marketing initiatives. This role will focus on managing paid search campaigns, executing marketing automation strategies, and leveraging tools like HubSpot to drive engagement and conversions. The ideal candidate is both analytical and creative, with proven experience managing digital campaigns and using marketing automation to scale growth.
Duties and Responsibilities
- Plan, execute, and optimize paid search campaigns across platforms such as Google Ads and Bing to maximize ROI.
- Develop and manage automated marketing campaigns (e.g., drip campaigns, email workflows) within HubSpot or similar platforms.
- Conduct keyword research, create compelling ad copy, and manage bidding strategies to improve campaign performance.
- Segment contact lists and tailor campaigns by geography, demographics, or customer behavior.
- Collaborate with cross-functional teams to align marketing campaigns with overall business objectives.
- Monitor campaign performance using key metrics (CTR, CPC, CPA, ROAS, conversion rates) and provide actionable insights.
- Generate performance reports and present findings to stakeholders.
- Stay current with best practices in paid search, marketing automation, and digital marketing trends.
Required Skills and Abilities
- 2+ years of experience in digital marketing, with a focus on paid search and/or marketing automation.
- Experience with marketing automation tools (HubSpot preferred).
- Proven success managing campaigns in Google Ads (and/or Bing Ads) including setup, optimization, and reporting.
- Strong analytical skills with the ability to interpret data and translate insights into strategy.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- Proactive and self-motivated, with strong written and verbal communication skills.
- Ability to work U.S. hours, with flexibility once independently working in the role dependent on client preferences.
Preferred Qualifications
- Familiarity with SEO best practices and web analytics tools (e.g., Google Analytics).
- Experience in segmentation and targeting for multi-location or multi-demographic campaigns.
- Background in retail, service-based, or high-growth business environments.
- Familiarity with CRM platforms and customer segmentation strategies.
- Experience with landing page optimization and conversion tracking.
Telostaff Core Values and Benefits:
Together we…
- Focus On People: We consistently demonstrate care, love, dignity, and respect in all interactions, fostering deep connections and understanding.
- Embrace a Growth Mindset: We nurture curiosity, foster self-improvement, and approach challenges with a problem-solving and solution-oriented attitude, unlocking endless possibilities for personal and professional development.
- Pursue Excellence: We deliver exceptional customer service, maintain an unwavering commitment to quality, and continuously innovate to exceed expectations and set new standards of achievement.
- Operate Proactively: We take responsibility for actions, ensure tasks are completed efficiently, foster clear communication, and embrace gratitude as a guiding principle, embodying a culture of accountability and appreciation.
Benefits:
- Work remotely
- Internet Stipend
- Company IT equipment (laptop, monitor, etc.)
- 12 PTO Days + 12 Holidays annually
- 13th month pay
- Scheduled salary adjustment after six months, 1 year, and each year after
Job Type: Full-time
Pay: Php60,000.00 - Php65,000.00 per month
Benefits:
- Additional leave
- Company Christmas gift
- Company events
- Flexible schedule
- Health insurance
- Opportunities for promotion
- Pay raise
- Work from home
Education:
- Bachelor's (Required)
Experience:
- Google Ads: 2 years (Preferred)
- HubSpot marketing automation: 2 years (Preferred)
- paid search campaigns: 2 years (Preferred)
Language:
- English (Required)
Work Location: Remote