Summary:
We are looking for a Marketing Specialist to join our dynamic team and help drive our digital marketing efforts. In this role, you will play a key part in optimizing SEO strategies, creating engaging content, and collaborating with external agencies to support our marketing campaigns.
Key Responsibilities:
- Implement and continuously optimize SEO strategies to improve search engine rankings and online visibility.
- Build and manage landing pages using platforms like WordPress, Elementor, Unbounce, or Wix to support marketing campaigns.
- Compile and analyze marketing data, including traffic, lead generation, and conversion metrics, to guide decision-making
- Collaborate closely with our external marketing agency on branding, advertising, and promotional efforts.
- Assist with creating marketing materials and digital assets, including email campaigns, social media content, and website visuals.
- Use CRM systems (e.g., HubSpot, Zoho, Salesforce, or similar) to manage customer journeys and campaign automation.
- Monitor website and campaign performance using tools like Google Analytics, SEMrush, or Ahrefs.
- Ensure all marketing activities align with our brand, tone, and strategic goals.
Qualifications & Experience:
- Bachelors degree in Marketing, Communications, Business, or a related field
- 2+ years experience in digital marketing, with a focus on SEO, web content, and campaign coordination & prior experience working with Australian Companies
- Proficiency with WordPress and experience using CRM platforms such as HubSpot, Zoho, or Salesforce.
- Experience creating and managing landing pages using tools like Elementor, Wix, or Unbounce
- Solid understanding of key digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.
- Basic graphic design skills with tools like Canva, Adobe Photoshop, or Figma
- Excellent communication and collaboration skills, especially when working with external agencies.
- Strong attention to detail, self-motivated, and comfortable managing multiple tasks and deadlines.
- Prior experience working with marketing or creative agencies is a plus.
Work Setup & Schedule:
- Location: Alabang, Metro Manila
- Shift & Work Hours: 6:00 AM - 3:00 PM Manila Time