Job Description
The Performance Marketing Manager serves as a consultant for fast-paced teams under the digital campaigns function of the business. The role requires the ability to translate data points into insights to deliver on B2B marketing goals. This position plays a critical role in enabling the team to meet demand generation KPIs and support of marketing campaigns at scale.
Role & Responsibilities
● Develop and demonstrate an understanding of the client's business in order to create customized Google search engine marketing strategy.
● Monitor client budgets and adjust bids in order to achieve goals and objectives as defined by each client.
● Develop comprehensive search marketing campaigns including keywords, ad copy, and landing page selection.
● Ability to translate ads statistics into insights and suggest a recommendation based on the insights.
● Analyze B2B ad campaigns performance and identify opportunities to optimize through the components of: Keyword, Ad Copy, Testing & Analysis, Bid Management and A/B testing.
● Work together with internal teams to develop action plans to streamline operations, through the use of keyword research tools and dashboards to monitor key metrics including but not limited to: Clicks, CTR, Reach, Engagement, Conversions, CPA, ROAS, and cost per click.
● Provide recommendations for keyword bidding based on market trends and competitor research data, supporting demand generation goals for an organization scaling at rapid pace.
● Identify and test emerging opportunities while keeping abreast of the latest developments in SEM on Google Ads and Microsoft Bing Ads.
Job Requirements
● Bachelor's degree in Advertising, Data Analytics, or Marketing and/or with 6+ years of relevant work experience in paid search campaign management with a proven track record of meeting/exceeding performance goals.
● In-depth understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.)
● Prior experience with related ad management tools and reporting platforms, i.e. Google Keyword Planner, AdWords Editor, SEMrush, Google Analytics, Google Data Studio is a strong advantage.
● Prior experience with agencies servicing multiple clients will be highly advantageous.
● Creative experience in writing ad copy is an advantage.
● Demonstrated interest in continued skills development, especially around digital marketing, B2B advertising, data analytics, and keyword research tools and trends.
● Strong communication skills to collaborate with a cross-function team.
● Able to consistently meet deadlines and problem-solve with strong attention to detail.
● Strong interest and curiosity in researching and learning about new B2B key industries
Job Type: Full-time
Pay: Php60,000.00 - Php100,000.00 per month
Benefits:
- Free parking
- Health insurance
- Paid training
- Work from home
Schedule:
- 8 hour shift
- Night shift
Supplemental Pay:
- 13th month salary
Education:
- Bachelor's (Required)
Experience:
- B2B Digital Marketing: 3 years (Required)
- Ad Management Tools: 3 years (Required)
- Reporting Platforms: 3 years (Required)
- Industry Metrics (ROAS, CPA, CPC, ROI): 3 years (Required)
- Sales Funnel (ToFu, MoFu, BoFu) digital marketing principle: 3 years (Required)
Location:
- Ortigas (Preferred)
Work Location: In person