Sales Area Manager

About Us

Leslie Corporation is an established food manufacturer and distributor founded in 1960 from the Philippines. We are one of the country’s largest leading snack manufacturing companies, operating several modern and fully automated plants. With over 50 years of experience, we continuously strive to deliver quality and value-filled offerings to our customers.

We are composed of three major business units:

• Snack Food Division – known for iconic Filipino snacks like Clover Chips
• Agribusiness Division – operating Leslie Farms, a modern swine production business
• Food Service Division – the home of Minute Burger, BBQ Bob, and Butcher Bob

This opportunity is with our Food Service Division (FSD)—a fast-growing and dynamic unit focused on serving everyday happiness through great food experiences. FSD is the team behind Minute Burger, a pioneer in Buy 1, Take 1 burgers with over 600 stores nationwide, and BBQ Bob, which brings delicious barbeque meals to Filipino customers. We're dedicated to quality, affordability, and innovation as we expand our footprint in the quick-service and food franchising industry.

If you're passionate about making a meaningful impact and growing with a team that values both heart and hustle, we’d love to work with you. Join us in creating everyday happiness!

Job Summary

The Sales Area Manager position is an officer-level role with significant responsibility for driving revenue growth and ensuring operational excellence within the assigned trade area. This critical role serves as a key partner to our Franchisees, providing expert guidance and support to build profitable and sustainable store businesses. The SAM plays a crucial role in helping Franchisees achieve their business goals and realize their entrepreneurial aspirations within our brand

Main Duties and Responsibilities

Sales Management & Performance

• Define and achieve strategic sales objectives for the assigned area, aligned with company growth targets.
• Develop and implement data-driven sales plans, including cascading sales targets to individual stores.
• Conduct regular business reviews (RBRs) to analyze sales trends, identify performance gaps, and develop corrective action plans.
• Monitor and track key performance indicators (KPIs) such as Same Store Sales, New Store Count, Average Store to Franchisee Ratio, and QSC Franchisee Rating.
• Proactively intervene to address underperforming stores, developing and executing targeted recovery plans.
• Prepare and present weekly and quarterly sales reports, including RBR summaries, to senior management.
• Conduct monthly business reviews with franchisees to review performance, address concerns, and develop collaborative action plans.

Sales Performance Monitoring & Intervention

• Regularly analyze sales trends and market dynamics (Conduct Regular Business Review )
• Implement proactive intervention strategies for stores experiencing sales decline
• Develop and execute targeted recovery plans for underperforming stores in the location
• Assess performance against established targets
• Identify improvement opportunities and develop corrective strategies to address them.
• Prepares quarterly Business Review report and presents the same to the RFM
• Prepares weekly sales report, including updates from projects related to sales building
• Conducts monthly business review with the franchisees
• Prepares Business Review Report (every quarter)

Franchisee Relations & Support

• Build and maintain strong relationships with franchisees, providing guidance on sales maximization, inventory management, and operational efficiency.
• Lead Franchisee Advisor Council gatherings to foster collaboration and address common concerns.
• Ensure franchisee compliance with all company policies, systems, and procedures.
• Provide timely support to franchisees by addressing their sales operations concerns.
• Manage franchisee requests for support programs, expense liquidations, and other operational approvals.
• Ensure accurate stock projections and timely settlement of all franchisee fees and receivables.

Store Development & Management

• Implement the MUP (Market Unit Plan) approved by the RFM and NBFOM.
• Collaborate with franchisees to develop and implement store count growth plans.
• Negotiate and monitor the progress of new store opening targets.
• Oversee site sourcing and approval processes, ensuring compliance with company standards.
• Monitor the progress of new store construction and ensure timely store openings.

QSC (Quality, Service, Cleanliness) Management

• Implement QSC plans and initiatives to maintain an area cluster average QSC rating of at least 87%.
• Monitor QSC performance across all stores in the assigned area and take corrective action as needed.
• Ensure a 1:5 store to crew count ratio across all stores in the cluster area

People Management

• Manage and develop the sales team within the assigned area.
• Provide guidance, coaching, and support revenue team members in the assigned area
• Ensure compliance with all HR policies and procedures

Reporting & Communication

• Prepare comprehensive and accurate reports, including weekly and quarterly sales reports, project-specific reports, and ad-hoc analyses as requested.
• Ensure effective communication with all stakeholders, including franchisees, senior management, and cross-functional teams.

Operational Excellence

• Ensure the effective and efficient implementation of all sales enhancement programs within budget constraints.
• Maintain high standards of operational excellence across the assigned area.

Job Qualifications

• Preferably lives within the immediate area of the regional headquarter
• Bachelor’s/College Degree in Business Administration /Management or equivalent
• At least 5 years experience handling area sales.
• Must be able to relate well with all kinds of customers both internal and external.
• Must be able to create a good impression commanding attention and respect, showing an air of confidence.
• Must be able to utilize appropriate interpersonal styles and methods in guiding individuals towards task accomplishments.
• Able to improve skills and competencies of managers through training and development activities related to current and future jobs
• Excellent communication, interpersonal and presentation skills
• Must be focused on total business operations to achieve desired targets
• Must be able to identify problems, secure relevant information, develop solutions and make decisions which are based on logical assumptions and which reflect factual information.
• Outstanding analytical and problem solving abilities
• Willing to be re-assigned outside area of residence
• Preferably with a valid driver’s license
• Requires extensive travel to regional, local offices and franchised areas

Job Type: Full-time

Benefits:

• Opportunities for promotion
• Promotion to permanent employee

Ability to commute/relocate:

• Davao City: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What are your salary expectations?

Education:

• Bachelor's (Required)

Experience:

• Area Sales Management: 1 year (Preferred)

Willingness to travel:

• 100% (Preferred)

Work Location: On the road