Key Responsibilities
- Design & rollout Campaign (ATL/BTL) with a singular objective of best-in-class demand of Corteva brands at the marketplace. This needs to be done in close collaboration with field marketing, Sales, DG teams.
- Orchestrate marketing campaign & customer/channel activities at value demo sites, point of purchase (retailers) and beyond
- Tracking of activities & campaign quality and measure ROI by geographies – thru business KPI’s like OTR/OTG/OTD
- Proactively align market communication tools requirement in line of Campaign design to enable field force timely and effectively.
- Design and implement digital marketing campaigns with clear KPIs rolled out
- Develop and manage data portal encompassing value demo & campaign activities. Cascade dashboard at regular interval to share the campaign progress and derive learnings out of it.
- Closely track OTR (product movement from AO to Retailers) of various brands as real measure of success
- Closely working with retailers, BLO’s and key farmer network to continuously brining outside-in
- Develop, track and audit campaign effectiveness with customer and value chain and make necessary adjustment in real time as deem necessary to achieve OTR goals.
Minimum Qualification :
- Management degree from a reputed business school
- Minimum 4-5 years’ Sales/Marketing experience including digital marketing.
- Hands-on experience in leading execution of marketing/Sales Campaign.
- Hands-on Experience in launching products with necessary proof points.
- Hands-on experience in directly managing Channel partners with necessary proof points.
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