Job Description
This company is a forward-thinking financial wellness startup on a mission to transform the way individuals understand and manage their money. Built with empathy and innovation, our platform helps employees across all income levels make smart, confident financial decisions.
Born out of ReFrame Insurance (a certified BCorp and Canada’s leading group benefits broker), the company blends fintech, benefits, and wellness into one powerful, employee-centered experience. We are building the new gold standard for financial wellness—accessible, actionable, and personalized.
We're looking for a Content Marketing Specialist to help accelerate our growth and elevate our brand presence. You’ll work closely with our Growth Marketing Manager to create compelling content, run campaigns, and manage community engagement across channels. This is a great opportunity to join a mission-driven startup at the intersection of fintech, wellness, and benefits innovation—and grow your marketing skills in a dynamic, fast-moving environment.
Content Creation (50%)
- Write and produce long-form blog articles, short-form educational content, guides, whitepapers,lead magnets, infographics, image assets, and short videos.
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Social Media & Community (20%)
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Manage and grow our community via LinkedIn and other platforms
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Schedule posts, engage with followers, and monitor industry conversations
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Support brand positioning and thought leadership
SEO & Reporting (10%)
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Assist with SEO efforts (link building, citations, keyword research)
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Monitor KPIs: CTRs, open rates, form fills, lead quality
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Track competitor and market trends in financial wellness and benefits tech
CRM & Lead Generation (10%)
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Support lead generation efforts and campaign execution
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Maintain CRM hygiene and assist with campaign automation
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Event Support (10%)
- Coordinate logistics and promotion for webinars, virtual events, and field activations
Requirements
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Bachelor’s degree in Marketing, Business, Communications, or a related field
- 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech is a must)
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Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google
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Analytics, Notion, or LinkedIn Ads
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Excellent writing and communication skills—especially for a professional audience
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Analytical mindset; able to interpret metrics and optimize campaigns
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Creative, self-starting, and resourceful
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Comfortable managing multiple projects in a startup environment
- A collaborative team player who thrives on impact and innovation
Benefits
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Competitive Salary: Get paid what you're worth!
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Prepaid Medicine: Your health is our priority!
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Life Insurance: Peace of mind for you and your loved ones!
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Birthday Day Off: Celebrate your special day YOUR way!
- Indefinite-Term Labor Contract: Stability and all legal benefits included!
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