PRINCIPAL PURPOSE:
- Responsible for co-developing strategy, monitoring business performance and executing channel plan
- effectively that maximizes our trade marketing investment to deliver business objectives in on tradechannel. Critical partner with Sales team and Brand teams , ensuring our customer plans are built, onbalance, through both always on volume driven activities and disruptive brand activation plans thatdeliver on our customer and consumer drivers.
ROLES AND RESPONSIBILITY
- Implement a structured approach to regularly collect and update consumer, shopper, customer insights for defined priority channels.
- Channel Activation.
- Formalize and regularly review a Channel Strategy with clear definitions of Priority Channels and clear Strategies to win.
- Embed continuous improvement cycle and own Internal Process Management to organize commercial plan gate keeping.
- Use data driven sales methodology to drive efficient and effective sales decisions.
- Extensive cross functional collaboration including with field sales, brand marketing and finance to bring a balanced volume, portfolio, branding and consumer experience approach to defend mainstream and accelerate premium growth in on trade in a targeted and scalable manner
QUALIFICATION
- Bachelor’s Degree in Business Administration, Marketing, Public Relation or any related fields.
- With at least three (3) years of relevant On Trade channel marketing, brand marketing or field sales
- experience, with minimum 1 year of management position (preferably from FMCG Industry).
- Experience in customer service systems, sales distribution and sales management
- Holder of professional driver's license code 1 and 2
- Good communication skills, oral and written
Job Types: Full-time, Permanent
Work Location: In person
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