Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.
Role description:
As a Paid Media Specialist, you will be responsible for the planning, execution and day-to-day management, of paid digital marketing campaigns at Arcadis on platforms including but not limited to Google search/display ads, LinkedIn ads, and Facebook ads.
Role accountabilities:
Campaign Planning and Delivery:
The ability to set up and roll-out successful advertising campaigns, execute a set of well-structured tests and optimize performance over time against a clear set of performance goals with a focus on brand building & (B2B) lead generation including the following:
- Campaign Execution – including audience building, campaign set up, platform management, remarketing and budget management.
- Cross team collaboration - Working with other workstreams to align campaign strategies and goals across the organization.
- Research - Conducting in-depth keyword research and working closely with the website, email and SEO team to identify best practices for campaign set up
- Campaign Optimisations - Oversee overall performance and KPIs across multiple platforms. Monitor campaign performance, reporting and forecasting with the ability to make recommended optimisations based on insights.
Reporting/Analytics
- Client insights - Providing ongoing actionable insights into campaign performance to relevant stakeholders based on client insights
- Monthly/Quarterly reporting - Regular reporting of all Paid Advertising campaigns on a monthly and quarterly basis for internal clients using Google Data Studio to present data in professional report format.
- KPI’s - Defining, measuring, and evaluating relevant paid media KPIs
Stakeholder Management
Ability to communicate effectively with internal clients including the following:
- Conducting briefing calls
- Communicating clear timelines
- Proactively keeping stakeholders up to date on a regular basis
Project Management
- Ability to proactively manage individual tasks and campaigns using project management tools provided.
Digital Channels Expertise
- Proactively maintain knowledge of industry best practices and new technologies and knoweldge share across the team
- Continuously perform relevant research and monitor trends
Qualifications & Experience:
Education: Bachelor’s Degree in Marketing, or any Business-related courses
Job-Related Experience:
2 years of cumulative hands-on experience in campaign management platforms including Google Analytics, LinkedIn Campaign Manager, Google AdWords/GDN, Facebook Business Manager
Specific knowledge:
- Excellent understanding of LinkedIn, Facebook, and Google Ads platform. Preferably have a certification with these platforms.
- Google Search (mandatory, hands-on-experience)
- Google Display (mandatory, hands-on-experience)
- LinkedIn (mandatory, hands-on-experience)
- Facebook (mandatory, hands-on-experience)
- Google Data Studio (experience preferred)
- Excellent in campaign A/B testing and optimization
- Proficient in Google Analytics (UA or GA4)
- Intermediate knowledge in MS Office applications (Word, Excel, Outlook, and PowerPoint)
Why Arcadis?
We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.
You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.
Together, we can create a lasting legacy.
Join Arcadis. Create a Legacy.
Our Commitment to Equality, Diversity, Inclusion & Belonging
We want you to be able to bring your best self to work every day, which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. At Arcadis, you will have the opportunity to build the career that is right for you. Because each Arcadian has their own motivations, their own career goals. And, as a ‘people first’ business, it is why we will take the time to listen, to understand what you want from your time here, and provide the support you need to achieve your ambitions.
