Performance Marketing & Analytics Specialist

We are looking for a Performance Marketing & Analytics Specialist to lead the strategy and execution of high-impact digital campaigns for a fast-growing client in the creative and digital space.

Part time (20 hours a week) which can transition to full-time
Remote, independent contractor role, overlapping UK working hours
Starting Date: ASAP
Monthly Starting Salary: $600-$800 (based on a 20-hour workweek)

Responsibilities:

Performance Marketing

• Own the performance marketing strategy across Google Ads, YouTube, Meta, LinkedIn, and TikTok

• Lead campaign ideation and create or brief content/design teams for paid media assets

• Script short-form video ad copy when needed

• Execute campaigns directly or oversee freelancers/vendors for implementation

• Report on campaign results and optimize performance in real-time

Analytics & Reporting

• Collaborate with clients to define key success metrics and build tracking dashboards

• Set up and test conversion tracking to ensure data integrity

• Regularly report on campaign performance and extract insights for future growth

• Tools you’ll use include:

  • Google Analytics

  • Google Search Console

  • Semrush

  • Meta Business Manager

  • Google Ads Manager

  • TikTok Ads Manager

  • LinkedIn Ads Manager

Requirements

• 3+ years of hands-on experience with paid media strategy and campaign execution

• Proven ability to manage analytics, attribution, and conversion tracking

• Deep understanding of ad platform algorithms and audience targeting

• Strong skills in data interpretation and ROI-driven thinking

• Comfortable working independently, managing multiple projects, and reporting directly to senior stakeholders

• Experience briefing creative teams and working with video scripts is a bonus

What’s in it for you?

• Work with a forward-thinking, values-driven team

• Lead strategic marketing across multiple high-impact platforms

• Autonomy and flexibility in how you deliver results

• The chance to shape performance marketing for a growing client

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