Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Responsibilities:
- Define a region-specific marketing plan based on the overall JAPAC marketing GTM strategy.
- Optimize each marketing touchpoint using data, including top-of-funnel channels like social media, middle-of-funnel channels like email nurturing, and bottom-of-funnel activities with sales teammates.
- Plan and host offline events and webinars to deepen relationships with customers and attract local prospects.
- Support overall marketing team goals and programs, ensuring their success in PH.
- Assist regional sales managers as needed, including increasing brand awareness locally/regionally and driving leads.
Requirements:
- Strong abilities in digital marketing tactics with experience planning and/or speaking at local events.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Great attention to detail and project management skills. This role requires balancing several initiatives together.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Career Level - IC3
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