Key Responsibilities:
BTL Activations Management and Execution:
- Lead BTL development and field execution in the assigned area aligned with Marketing, Channel, and Sales objectives.
End-to-End Process Leadership:
- Lead the end-to-end process below-the-line (BTL) activations, from planning to execution. Coordinate and execute on-ground activations and below-the-line brand activities in the assigned area.
- Provide support to the sales team in executing national and regional activation programs.
- Monitor the achievement of targets and conduct post-assessments to drive growth.
- Manage external suppliers and agencies within the assigned area.
- Enhance brand presence and campaign execution across trade by excelling in in-store and outdoor planning, execution, and tracking, all in line with annual marketing priorities.
Program Optimization:
- Evaluate and analyze the execution of activation programs within the organization and with external suppliers and/or agencies for his/her assigned area to recommend and strengthen demand-creation activities.
- Manage budget utilization, liquidation of advances, and payment to third-party agencies.
Collaborative Partnerships:
- Build and maintain collaborative relationships with the sales team, distributor partners, and internal teams.
Reporting and Communication:
- Supervise the BTL programs’ daily reports generated for the regional sales and operations team.
- Analyze performance, provide improvement recommendations, and lead cycle meetings to review field execution.
Qualifications:
- Education: Bachelor’s Degree in Marketing, Business, or a related field.
- Experience: 1 to 2 years in trade/channel marketing, field or promo activation, or similar roles.
- Strong leadership skills with experience managing end-to-end processes.
- Proficient in budget management and analysis, with strong communication skills for building effective partnerships.
Job Type: Full-time
Pay: Php24,000.00 - Php26,000.00 per month
Benefits:
- Employee discount
- Flexible schedule
- Life insurance
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Work Location: In person