- Get to work with the most dynamic and largest influencer marketing team in Philippines
- Cultivate creativity with your content ideas fueled by data
- Be the first in market to access the largest tech stack on content planning, working with Philippines’ biggest brands
Responsibilities of the role:
Campaign Delivery
- Supervise KOL Buying executives in ensuring on time, in full delivery of influencer marketing campaigns,
- Liaising with KOL Planning team to understand the approved KOL content plan
- Liaise with KOL to discuss KOL briefing, collaborating with creator to enrich KOL idea and ensure each creator abides by brief
- Liaise directly with KOL to ensure right pricing and performance calculation
- Lead in brand’s KOL Inventory expansion, setting monthly and quarterly by identifying new names
- Supervise KOL Buying executives to ensure 100% implementation of all KOL selection submission are 100% brand safe and vetted
- Liaise with Trading manager to determine effectiveness of cost / cost benchmark
- Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
- Train the KOL Buying team to follow buying template and buying strategy
Campaign Management
- Lead the daily/ weekly/ monthly campaign performance, updating campaign performance report regularly
- Monitor daily creator content, if implementation is following aligned and approved KOL brief
- Liaise with client on KOL content approval, driving quality checks on details following brief and client directions
- Build Relationships with influencers to ensure smooth workflow and brand relationship
- Update GOAT database on performance/campaign benchmarks
- Liaise with Trading lead to determine effectiveness of cost / cost benchmark
- Monitor daily/ weekly/ monthly campaign performance, updating campaign performance report as needed
- Update GOAT database on performance/campaign benchmarks
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.