3 BEST THINGS ABOUT THE JOB:
- Get to work with the most dynamic and largest influencer marketing team in Philippines
- Cultivate creativity with your content ideas fueled by data
- Be the first in market to access the largest tech stack on content planning, working with Philippines’ biggest brands
Strategic Planning
- Drive overall strategic direction based on brand’s marketing objectives
- Identify competitive and landscape content trends using GroupM analytics tools
- Lead in calculating overall Share of Voice ambition per brand
- Identify new trends per channel platform and define the right KOL mix to achieve content plan objectives
- Lead in developing the right KOL content plan with corresponding performance calculation
- Ensure correct campaign phasing versus budget and ambition
- Ensure quality, creative KOL brief and content idea/ messaging
- Liaise with clients for KOL content plan approval
- Drives key learnings and strategic plans, supporting Content Planning Group Head
- Develops detailed campaign plans, supervising planning executive to ensure all plans follow campaign threshold and overall KPI
- Develop monthly/ quarterly trendsmining report per category
- Liaise with key client stakeholders to ensure overall brand ambition and strategies
- Ensure client satisfaction on brand’s performance
- Supervises planning executive and leads key campaign planning discussions on a daily basis
- Leads weekly WIPs with clients
- Determine the cost and value for each of the projects
- Ensure zero overspend per campaign plan
- Support Content Group Head in managing costs with Buying team based on budgets
- Support Content Group Head in ensuring budget spend tracker is 100% updated and no overspends
- Supervises all content plan submissions, negotiates with KOL initially to ensure best KOL pricing
- Create case studies or portfolio that can establish the value of the service
- Drive innovations on platforms and practice
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.