About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About Ogilvy
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
About the Role
Content Strategists are the Content Studio team leaders. Responsible for content direction for all brands and the POC of brand Studio Manager. They will fuel content development with necessary input, clearly designed content strategies to amplify existing ideas.
What You’ll Do
- Collaborating with brand teams and development of content plans: As a content strategist you may work closely with brand teams to understand their marketing objectives and develop content strategies that align with those objectives. This involves collaborating with brand teams to understand the target audience and the brand's unique value proposition, as well as conducting competitive research to identify opportunities for differentiation. You will be responsible for developing content plans that outline the types of content that will be produced based on different content typologies, when they will be published, and how they will be distributed, while also ensuring that all content is on-brand and consistent.
- Developing and executing content strategies: The content strategist is responsible for developing and executing content strategies that align with the overall business objectives of the content studio. This involves identifying target audiences, conducting research to understand their needs and preferences, and developing content that meets their needs.
- Creating content briefs: The content strategist is responsible for creating detailed content briefs that outline the key messaging, tone, and voice for each piece of content. This helps ensure that all content produced by the content studio is on-brand and consistent.
- Overseeing content creation: The content strategist works closely with content writers, liquid designers, and other creatives to oversee the creation of all content produced by the content studio. This involves providing feedback and direction to ensure that all content meets the quality standards and objectives of the content studio.
- Analyzing and optimizing content: The content strategist is responsible for analyzing the performance of all content produced by the content studio, using metrics such as engagement, traffic, and conversions to determine what is working and what is not. This information is used to optimize future content strategies and improve the effectiveness of the content produced.
- Staying up-to-date on industry trends: The content strategist is responsible for staying up-to-date on industry trends, best practices, and emerging technologies related to content marketing and content strategy. This ensures that the content studio remains competitive and continues to produce high-quality content that resonates with audiences.
Collaborating with cross-functional teams: The content strategist works closely with other teams within the content studio, as well as external partners, to ensure that all content produced is aligned with the overall business objectives and marketing strategies of the organization.
What You’ll Need
- Bachelor's degree in communications, marketing, journalism, or a related field.
- 3-5 years of experience in content marketing or content strategy.
- Experience with content creation, content optimization, and content promotion.
- Knowledge of SEO and keyword research.
- Familiarity with social media marketing and analytics tools.
- Excellent writing and editing skills, with an ability to create clear, concise, and engaging content.
- Strong analytical skills, with an ability to use data to inform content decisions.
- Ability to collaborate with cross-functional teams, including designers, developers, and marketing professionals.
- Adept Experience in Client Handling and Management
- Familiarity with project management tools and methodologies.
- Creative problem-solving skills, with an ability to develop innovative content strategies that meet business objectives.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.
We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.
Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.