At Save the Children Philippines, we attract passionate individuals committed to creating a brighter future for Filipino children. Together, we leverage our expertise in child rights, humanitarian response, and development to drive lasting change. By collaborating with communities, government, and partners, we deliver innovative programs that empower children and build resilient societies.
The Digital Fundraising Lead will report directly to the Officer-in-Charge for Fundraising & Marketing (FAM) and will be working closely with the FAM team and external agencies, as needed. The Digital Fundraising Lead will design, implement and monitor the organization’s digital fundraising initiatives to ensure timely and successful implementation of digital fundraising campaigns and delivery of income targets. This position will also lead the management of the organization’s donation portals and coordination with external partner agencies/vendors. The Digital Fundraising Lead will also support other fundraising initiatives such as fundraisers and events that would require digital platforms for donation.
Key Responsibility Areas
Digital Fundraising
- Lead the development and implementation of FAM’s digital fundraising strategies, including growing the organization’s online presence to support fundraising.
- Work with agency partners to ensure the organization is updated on industry trends, opportunities and challenges to influence our target audiences.
- Develop and manage strategic partnerships with agencies such as creatives, media, public relations firms, and/or digital marketing and advertising agencies to deliver the refreshed strategy and target unrestricted income.
- Develop, implement, monitor and analyze the organization’s digital fundraising campaigns.
- Manage the organization’s donation portals and coordinate with service providers, as needed.
- Gather and consolidate leads from the organization’s various digital platforms for conversion.
- Build a pipeline of mid-value to premium market prospects to host digital fundraisers and pitch digital fundraising opportunities to prospects.
- Monitor income and back-end analytics for digital sites, and pivot initiatives accordingly based on the results.
- Build and manage digital communities towards a successful and sustainable fundraising journey.
- Lead the set-up of digital requirement for fundraising pages and execution of their donation sites.
Content Creation and Digital Media Management
- Work with other FAM team members (Marketing & Communications Lead) and other internal stakeholders including Program Communications, as well as external agency partners, to build the annual and monthly content calendar for SCP’s digital channels particularly the SCP website and its social media channels (Facebook, Instagram, LinkedIn, TikTok, YouTube, and X) for fundraising.
- Execute the content calendar by working with both internal and external partners in developing assets and ensuring that they are posted on the appropriate channels with the appropriate cadence/timing
- Respond to digital comments and inquiries, aligning such responses to overall brand and public relations guidelines
Analysis and Reporting
- Analyze data and performance metrics to
- target income and leads,
- increase engagement and reach,
- measure the effectiveness of fundraising campaigns
- identify trends and adjust strategies accordingly
- Work with partner agencies to set up systems in monitoring and reporting digital fundraising data analytics, and in preparing reports to senior management relative to digital fundraising performance per platform and make appropriate recommendations.
Lead Generation for Telemarketing
- Generate fresh qualified leads collected through social media, community groups formed through social media and other digital channels (Viber, WhatsApp, Tik Tok) by developing and implementing content and communications strategy for lead generation.
- Ensure turnover of quality leads to the Telemarketing Team in a timely, secure and efficient manner.
- Monitor the performance of various content on digital platforms, particularly in the conversion of leads to donation.
- Troubleshoot back-end issues for optimized execution of digital content.
Essential skills, knowledge or experience
- Bachelor's degree in marketing, communications, journalism, or a related field
- At least three (3) years’ experience and demonstrable success in digital marketing and communications; experience in digital fundraising and/or e-commerce is preferred
- Excellent writing and editing skills
- Ability to use digital marketing platforms and tools, including social media
- Proven ability to build relationships with external partners including creative, PR, digital and advertising agencies
- Skills to manage multiple initiatives simultaneously
- Passion for the non-profit mission and a commitment to social impact
- Ability to anticipate market trends, needs and design and pivot strategies
- Ability to manage donor relations and engagement
- Self-driven and with can-do attitude in meeting income targets
- Knowledge of the non-profit or development sector and understanding of global fundraising trends.
- Extensive network including online communities/groups.
- Skilled in use of digital tools such as Canva, Simply Giving, and other similar donation platforms.
Additional Information
- Save the Children operates in a full-spectrum programming. This means that the organization implements its programs in both development and humanitarian. All staff may be requested to support a humanitarian response, as the need arises.
- Work officially starts at 8:30 AM and ends at 5:30 PM. Save the Children Philippines (SCP) follows a five (5)-day, 40-hour hybrid work week schedule.
- Save the Children Philippines is an Equal Opportunity Employer.