Company Description
GrowthDesk is a B2B Enterprise Solution focused on enabling FMCG, Consumer and Real Estate brands in activating shoppers, capture data and re-engage shoppers to drive growth. We empower businesses to achieve exponential growth through cutting-edge technology and strategic insights.
The GrowthDesk group comprises of its flagship solution, SKALE for data collection and shopper activation for FMCG companies, DREA a customer data collection and validation solution for Real Estate and GrowthDesk Studios, an award-winning agency.
Read more about GrowthDesk: https://growthdesk.com
Job Description
The Opportunity
We're seeking a highly strategic and results-oriented Head of Marketing to lead our marketing efforts and significantly contribute to our growth trajectory. This is a pivotal role for an experienced leader who can inspire and guide a team, build scalable processes, and drive measurable outcomes. You'll be instrumental in shaping our brand presence, generating high-quality inbound leads, and directly impacting our sales success.
What You'll Do
As our Head of Marketing, you will be responsible for:
- Strategic Leadership & Team Management:
- Oversee and mentor a team of junior marketers, providing guidance across all aspects of social media, content creation, newsletters, and other marketing activities.
- Develop and implement comprehensive marketing strategies that align with GrowthDesk's overall business objectives.
- Foster a collaborative and high-performing team environment.
- Inbound Prospect Generation:
- Drive the execution of overall marketing priorities with a strong focus on generating high-quality inbound prospects.
- Lead initiatives to meet meeting and lead targets, directly supporting overall sales initiatives.
- Marketing Operations & Automation:
- Identify and implement automation into workflows to enhance the efficiency and effectiveness of marketing and sales initiatives.
- Optimize processes to ensure seamless lead nurturing and hand-off to the sales team.
- Cross-Functional Collaboration:
- Collaborate closely with the creative and performance marketing teams to ensure cohesive campaigns and maximized results.
- Work in partnership with sales leadership to align marketing efforts with sales goals and support the entire customer journey.
- Budget Management & Optimization:
- Monitor and meticulously track marketing budgets, actively allocating resources based on performance and ROI.
- Continuously analyze campaign effectiveness and optimize spending for maximum impact.
Qualifications
What You'll Bring
- At least 5 - 8 years of progressive experience in marketing leadership roles, preferably within B2B Technology, SaaS or Agency
- Proven track record of developing and executing successful marketing strategies that drive inbound lead generation and achieve sales targets.
- Deep expertise across various marketing disciplines, including content marketing, social media, email marketing, and digital advertising.
- Strong understanding of marketing automation platforms and CRM systems.
- Demonstrated ability to lead, mentor, and inspire a marketing team.
- Excellent analytical skills with a data-driven approach to decision-making and budget allocation.
- Exceptional communication, interpersonal, and presentation skills.
- A proactive, results-oriented mindset with a passion for innovation and growth.
Additional Information
- Attractive monthly remuneration with quarterly bonuses
- Collaborative and dynamic work environment
Regional exposure and opportunities
- Remote / Hybrid work arrangement (WFH 4 days)