The position is primarily responsible for developing and generating sales from key chain of hospitals for diagnostics and laboratory business.
KEY RESPONSIBILITIES
- Builds customer databases of major accounts in the private segment focused on different stakeholders i.e., Clinicians (Department Heads), Top Management (CEO, Finance, Medical Affairs etc.), Laboratory Heads (Pathologists). Consistently visits above-mentioned stakeholders and develops KOLs, endorsers and prescribers and builds productive business relationships.
- Acts as the main point-of-contact for major Private Chain Hospitals, working closely with these accounts and building sustainable and profitable partnerships.
- Drives new account inclusions and expansion of additional tests by securing end customer recommendations and increased usage by delivering key messages highlighting our competitive advantages and executing various promotional activities including achieving sales targets.
- Works with the accounts’ Medical Affairs and other stakeholders to include/introduce our solutions among existing protocols and medical pathways or introduce new diagnostic ways to improve patient care.
- Performs market insights gathering activities (surveys and competitor activities) and reports market needs for potential internal business expansion opportunities and areas for improvement ensuring consistent collaboration with the Business Partners, Sales Applications Specialists and technical team and align activities related to new accounts inclusion, existing account expansion jointly working with the laboratories.
- Timely and accurate submission of standard reports conducts business reviews and contributes to sales forecasting and planning. as well as advocating the Getz Healthcare Code of Conduct and Core Values.
Qualifications:
- Bachelor’s degree with preferred background in Medical Technology, or related field; from a reputable university.
- Minimum 2-3 years of work-related experience in the In Vitro Diagnostics (IVD segment), managing key accounts in the diagnostics/laboratory or pharmaceutical industry
- Extensive experience and deep understanding in handling key private hospitals, chain/key institutions and strong ability to keep up with competitor activities, market trends, and product innovations.
- Strong influence, and negotiation skills. Excellent communicational and interpersonal skills.
- Excellent sales forecasting abilities, advanced knowledge in Microsoft Office, CRM tools and other reporting platforms to forecast sales, track KPIs, and inform strategy.