Responsibilities:
- Own and evolve the customer lifecycle strategy, focusing on acquisition, onboarding, engagement, retention, and win-back.
- Develop and manage segmented, personalized campaigns across email, SMS, push notifications, and loyalty touchpoints.
- Plan and execute lifecycle campaigns and automations (e.g. welcome series, cart/browse abandonment, replenishment, churn prevention).
- Leverage customer data and behavioral triggers to tailor messaging across all lifecycle stages.
- Monitor key performance indicators (KPIs) such as open/click rates, conversion, churn, and CLV.
- Use insights to iterate and improve campaigns continuously.
- Partner with internal stakeholders to build dynamic customer segments and lifecycle triggers.
- Work with Creatives to ensure on-brand, high-performing content and visuals.
- Collaborate with Customer Support team to ensure messaging aligns with service interactions.
Qualifications:
- At least 2 years relevant experience in lifecycle, CRM, or retention marketing; ideally within e-commerce, grocery, or retail.
- Proven track record managing and optimizing campaigns across email, SMS, and/or push platforms.
- Deep understanding of customer segmentation, personalization, and marketing automation tools (e.g. MoEngage).
- Strong analytical skills with ability to interpret data and generate actionable insights.
- Experience with A/B testing methodologies and experimentation.
- Excellent project management and communication skills.
- Passion for customer experience and data-driven marketing.
- Willing to report 3x a week in Makati City; and Muntinlupa City (as needed)