Company Description
Balsam Brands is a global eCommerce retailer with roots in holiday and home décor. Our flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and holiday décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have an impact in a people-first company that values relationship-building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Canada, Ireland, and the Philippines.
The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our communities. When you join Balsam Brands, you’ll find a culture of caring people doing challenging work while building a welcoming workplace.
- Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
- Balsam Brands on Instagram: https://www.instagram.com/balsam_brands/
- Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes
At Balsam Brands, we like to think of our people-first culture as more than just a tagline. It's the heart of our company. In fact, our Philippine ROHQ being recognized as one of the Philippines' Best Work Places by the prestigious Great Place To Work organization is a testament to this.
We know that you need to feel comfortable in your work environment, so we make sure that everyone in the team is supported and cared for. Team Manila has been working from home since 2010, with occasional in-person meet-ups and events to help build relationships and foster camaraderie.
Team Manila represents nearly every function in the company—from Marketing to Operations and everything in between. Everyone gets to enjoy company-issued laptops and full employee benefits, including HMO coverage, mental health support, paid time off, 13th-month pay, and many more. The company trips, wellness benefits, and other perks are just the cherry on top of our permanent work-from-home setup.
- Balsam International on Facebook: https://www.facebook.com/BalsamInternationalPH
- Balsam International on LinkedIn: https://www.linkedin.com/company/balsam-international-unlimited
At Balsam International, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam International is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Job Description
As our contractual Performance Marketing Analyst, you'll support Balsam Brands’ APAC growth by mastering Paid Social & PPC campaigns from day one! Analyze performance data, create compelling ad copies, and ensure flawless campaign execution for our holiday décor innovations. We welcome fresh grads with a hunger to learn and a love for details. Join our award-winning hybrid culture where work-life harmony meets global teamwork. This is a 6-month contract with remote flexibility based in Metro Manila, with potential to extend.
Take Note: Contractor roles are engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply. Check out https://www.upwork.com/ for more details.
What you'll be doing:
Data Reporting & Analysis
Compiles data from different sources such as Google AdWords, Facebook Ads Manager, Google Analytics, Google Campaign Manager, and other online interfaces to create a report summary.
Prepares graphs, tables, or templates for the presentation of data.
Provides updates on various metrics performance based on analysis.
Supports in preparing data for internal check-ins.
Account Management, Review & Audit
Campaign management and audits to identify areas for improvement and optimization.
Reviews account setup, platform recommendations, product feeds, campaign settings, and other items to ensure that they are properly set up.
Report findings and apply fixes where possible.
Track and log marketing spend and campaign changes for reporting.
Monitor and regularly update Expense Metric files
Ad Creation and Monitoring
Proposes ad copies for search ads that effectively convey brand messaging.
Request and review translated copy/assets with the Localization team.
Creates and uploads finalized ads on channel platforms.
Implements sales changes as needed.
Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms as required.
Conducts sample searches to ensure ads appear as expected and accurately
Project Coordination and Documentation
Understands and identifies the different steps of the different processes.
Creates a structured and systematic documentation of processes.
Communicates project schedules, milestones, and deadlines to ensure all team members are aligned and informed.
Market Understanding and Audience Research
- Proactively stays up to date on the latest digital marketing trends, competitive landscape, and other market developments and cascades them to the team.
Propose marketing tests to better understand audience behavior.
Other Duties and Responsibilities
- Performs other duties that may be assigned from time to time.
What you bring to the table:
At least 2nd Year of a Bachelor’s Degree in Marketing or any related field.
Fresh graduates are welcome to apply.
Experience in Digital Marketing, particularly in Paid Social Media and PPC, is a strong advantage.
Proficient in MS Office – Outlook, Word, Excel, PowerPoint.
Familiarity with ClickUp or similar project management tools; prior experience is a plus
Strong desire to learn and develop new skills.
Great attention to detail with a strong commitment to accuracy
Ability to work well in a team environment and collaborate effectively.
Good organizational skills and the ability to manage multiple tasks and priorities.
Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently.
Our must-haves:
- Must have Windows as the primary and backup laptop or desktop for use. A backup laptop is essential in cases where the primary laptop encounters issues.
- Must have a fast, reliable DSL, Fiber, or Broadband connection (not mobile or broadband stick) as the primary internet connection with a minimum actual speed of 50MBPS.
- Must have a backup internet connection of the same speed if the primary connection becomes spotty.
Location: The Performance Marketing Analyst (Contract) position is a remote contractual position for Balsam International Unlimited Philippine ROHQ in Manila. Team members in the Philippines are located within Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac areas only.
Note: An online assessment will also be part of the recruitment process.
Status: This is a contractual, home-based job that requires a scheduled eight (8) hours of full-time, dedicated work daily, five days a week. Given the role’s contractual nature, there will be no benefits. Paid overtime may be required. If performance is up to standard, the contract will be effective for six (6) months. Note that the contract may be shortened or extended depending on the needs of the business.
Hardware Provision: Company-issued Laptop will not be provided.
Additional Information
All your information will be kept confidential according to EEO guidelines.