Strategic Partnerships Specialist-BGC

Lazada
Pilipinas
3 weeks ago
Location:
Philippines
Department: Sales, Business Development & Strategy
Location: Philippines
Job Description
Team Introduction
The Strategic Partnerships function is focused on identifying, unlocking, and scaling external partnership opportunities that directly contribute to commercial performance. Sitting alongside our core Commercial and Marketing teams, this function serves as a growth lever—using collaboration with external partners to drive traffic, transactions, and visibility across our platform.
Partnerships are not just about relationship-building; they are strategic tools that must deliver mutual business value, and help us reach new users, activate existing ones, or strengthen our platform’s relevance within consumers’ lives.

Role Introduction
We are looking for a Strategic Partnerships Specialist with 4–6 years of experience in business development, partnership management, or commercial strategy. The ideal candidate is someone who excels at turning external opportunities into measurable business outcomes—whether by crafting voucher partnerships that drive volume, or bartering for media value and brand exposure that amplifies our campaigns and platform footprint.
This role goes beyond relationship management—it demands a strategic and results-driven approach to partnerships that deliver measurable business impact. It requires someone with strong commercial acumen, the ability to structure win-win deals, and the follow-through to ensure execution lands successfully. The role works cross-functionally with Marketing, Campaigns, Performance, and Commercial teams to align and execute partnerships with core business goals.

Key Responsibilities:
1. Voucher-Based Growth Partnerships
  • Identify and close strategic partnerships that unlock voucher-based incentives for partner customers (e.g., banks, telcos, lifestyle brands, loyalty platforms)
  • Structure partnerships that support platform growth goals: new user acquisition, reactivation, or retention
  • Coordinate with internal teams to ensure seamless voucher fulfillment, campaign integration, and performance tracking
  • Monitor impact and propose optimizations to improve ROI and partner satisfaction

2. Barter-Based Media & Visibility Exchanges

3. Strategic Deal Structuring & Relationship Management
  • Develop compelling partnership proposals backed by data and tailored to partner motivations
  • Lead negotiations and deal structuring to secure mutually beneficial outcomes
  • Cultivate and maintain productive working relationships with key decision-makers across partner organizations
  • Track and manage partnership pipelines with regular reporting to internal stakeholders
Job Requirements
Must-Have:
  • 4–6 years of experience in business development, partnerships, commercial strategy, or growth marketing
  • Proven ability to structure and close partnerships that drive measurable business outcomes
  • Excellent stakeholder management skills, both internally and externally
  • Strong commercial thinking and negotiation skills
  • Comfortable with data and performance metrics to measure deal impact and optimize execution
  • Highly self-directed, with ability to drive initiatives from strategy through execution
Nice to Have:
  • Experience in ecommerce, fintech, telco, media, or loyalty ecosystems
  • Understanding of consumer growth mechanics (e.g., vouchers, incentives, user funnels)
  • Exposure to marketing barter deals or media partnerships
  • Familiarity with performance tracking tools or CRM systems
Apply
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