Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Position OverviewWe are seeking an experienced KOL Leader to spearhead our Key Opinion Leader (KOL) strategy and partnerships globally. This role will combine business development (identifying, negotiating, and onboarding high-impact KOLs) with relationship management (ensuring long-term engagement and results). The KOL Leader will work closely with the Marketing, Business Development, and Product teams to amplify Coins.ph and Coins.xyz’s brand, drive user growth, and enhance our presence in the payments and cryptocurrency ecosystem.
Key Responsibilities
- Business Development & KOL Acquisition
- Identify, source, and negotiate partnerships with top-tier KOLs, influencers, and thought leaders in payments, fintech, and cryptocurrency sectors globally.
- Develop creative proposals, partnership packages, and engagement strategies to attract high-value KOLs.
- Expand KOL network across key markets in Southeast Asia, global crypto hubs, and emerging markets.
- KOL Relationship Management
- Build and maintain strong, long-term relationships with global KOLs, ensuring continuous engagement and alignment with Coins.ph’s brand and growth objectives.
- Coordinate cross-functional support for KOLs, including campaign assets, content guidelines, and performance tracking.
- Manage KOL performance reports, measuring ROI, engagement, and acquisition impact.
- Campaign Strategy & Execution
- Co-create marketing campaigns with KOLs to drive awareness, user acquisition, and transaction growth in both payments and crypto products.
- Collaborate with content, design, and product marketing teams to ensure campaigns align with business goals.
- Monitor trends and best practices in influencer marketing and adapt strategies accordingly.
- Cross-Functional Collaboration
- Partner with Product, BD, and Regional Marketing teams to align KOL activities with product launches, events, and market entry strategies.
- Liaise with Compliance and Legal to ensure contracts and campaigns follow regulations across different jurisdictions.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
- 5+ years of experience in influencer marketing, KOL management, or business development (preferably in fintech, payments, or crypto).
- Proven track record of successfully onboarding and managing high-impact KOL partnerships in multiple markets.
- Strong negotiation, communication, and relationship-building skills.
- Data-driven approach with experience measuring and optimizing campaign performance.
- Deep understanding of crypto, blockchain, and fintech ecosystems.
- Ability to work in a fast-paced, results-oriented environment with cross-border teams.
KPIs
- Number and quality of KOL partnerships onboarded.
- User growth and transaction volume driven through KOL campaigns.
- Campaign ROI and engagement metrics.
- Retention rate of active KOLs.
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
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