Local Consultant: Digital Content

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, a fair chance

UNICEF has been an active partner of the Government of the Philippines and civil society in realizing the rights of every Filipino child, in line with priorities to achieve the Millennium Development Goals. UNICEF efforts have been focused on the most vulnerable regions identified by the Government of the Philippines Development Plan, particularly in the regions of Visayas and Mindanao. To ensure that interventions are sustainable and scaled up, UNICEF will support primarily local government units (LGUs) as the main instruments of delivering services and building systems. The level of engagement with government institutions will take into account capacities, economies of scale and sector issues.

It has a field office in Cotabato City, the second largest city in Mindanao, southern Philippines, with some 300,000 population. The city is the regional administrative centre of the Autonomous Region of Muslim Mindanao and over 80 percent of the population is Muslim. Mindanao is both conflict-affected and prone to frequent earthquakes and typhoon storms.

Visit this link for more information on Philippine Country Office: https://www.unicef.org/philippines/

Scope of Work:

The Digital Content Strategy Consultant will be responsible for supporting the development and implementation of integrated digital strategy development and execution. The consultant will be responsible for providing clear focus of digital content production, increasing brand awareness, helping to expand reach and strengthen engagement among target audiences and partners.

The consultant will collaborate with colleagues to produce compelling content for UNICEF Philippines digital public channels and play a supporting role in the management of social media channels, website and other opportunities to develop digital platforms within the partnership.

1. Co-lead on the development of digital content strategies, work planning, content shaping, optimization, and content releases.
2. Manage UNICEF Philippines’ social media postings and local content production (videos, social media materials, human interest stories, donor visibility) in coordination with in-house teams and creative service providers.
3. Provide support on the development of UNICEF Philippines’ youth and influencer engagement platforms, including on roster building and content co-creation efforts.
4. Support internal liaison and coordination with focal points from programme sections or cross cutting task forces.

Tasks/Milestone:

Deliverables/Outputs:

Co-lead development of digital content strategies, work planning and content shaping and optimization.

Digital communication and advocacy materials as needed:

• Monthly plans, creative content concepts and digital content production plans are prepared in coordination with the section and programme focal points.
• Map communication opportunities through liaison with communication and programme sections.
• Update mapping and prioritization of visibility requests in coordination with the Advocacy and Communication Section.
• Establishment of supporter content ecosystem through mapping and active engagement of youth content producers, influencers and potential co-creators, and stakeholders for advocacies, donor/program visibility and emergency response

Deliver content production (videos, social media materials, human interest stories) in coordination with in-house teams and creative service providers.

Support internal liaison and coordination with focal points from programme sections and cross cutting task forces.

Support to creative tactic development, content activation of partners and programme experts:

• Ideation for new ways of storytelling, compiling best practices from other UNICEF country, regional or global channels
• Develop content guides for multimedia or story gathering
• Develop concepts, creative briefs and graphics for all editorial, graphic and video content
• Participation in digital content production specific meetings and support in ongoing evaluations or strategy development
• Liaison on relevant programmes supported by major donors and opportunities for joint digital content production

Manage content releases on social media

Support in content clearances and post releases on official PCO social media channels

• Liaise with programmes and partners on content clearances and release dates
• Prepare content post captions in line with Comms best practices in strategic tagging for advocacies, donor/program visibility, and emergency response
• Schedule content postings on PCO social media channels
• Monitor content engagement and propose needed tactics to manage results and maximize performance in line with Digital KPI targets
• Compile post links of every set of new donor visibility posts via email updates

Qualifications and Competencies of Successful Consultant:

• 2 Years work experience with a Postgraduate Degree or 5 years work experience with Bachelor’s Degree in development communication (or general communication with specialization in development or political comms), research, political science/political economy, international/foreign relations, or other related fields in the social sciences.

Knowledge/Expertise/Skills Required:

• Minimum of 2 years’ increasingly senior level experience working particularly in public advocacy, partnership preferable in social development area.
• Proven track record in developing practical strategy and compelling and innovative approach to draw attention. In-depth knowledge and understanding of digital content environment, what works and how.
• Strong understanding and knowledge applicable to improvement of digital media in a highly competitive landscape.
• Strong network and ability to reach out to key actors and influencers to build communication alliance for UNICEF. Thorough understanding of creative and advance level use of traditional and new media for advancing public advocacy agenda.
• Previous UNICEF/UN and/or INGO experience in a similar role is an asset.
• Min. 2 years’ experience coordinating minor and major events; preferably with UNICEF or other UN agencies.
• Experience in implementing digital advocacy campaigns.
• Experience writing event report.
• Knowledge of child rights issues, communication and media outreach.
• Good coordination/project management skills

HOW TO APPLY

Qualified candidates are requested to complete an online candidate profile in http://www.unicef.org/about/employ/ by 24 June 2025.  Only applications sent through the e-recruitment portal under Job Number: 581488 will be considered.

All candidates are requested to submit a COVER LETTER, and the duly filled P11 Form which can be downloaded from our website at P11 Form.docx (sharepoint.com) indicating three (3) previous supervisors. Please indicate your ability, availability and daily/monthly rate and area to undertake the terms of reference above.  Applications submitted without a daily/monthly rate will not be considered.

Only shortlisted consultants will be contacted.

Remarks:

Terms of reference may be shared upon request.

By applying through our Talent Management System (TMS) you agree to our privacy statement which is in line with the Philippines Data Privacy Act. You are strongly advised to read carefully through the privacy statement before submitting your application.

"UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles."