Manager, Marketing Campaigns

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

As a Manager, Marketing Campaigns - Food Delivery, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel brand awareness, customer acquisition, and business growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight led marketing outcomes in a fast-paced, agile environment.

Responsibilities

• Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across food delivery and pick up
• Plan, execute, and optimize marketing campaigns to drive user acquisition, retention, and engagement in-app and outside of the app.
• Monitor campaign performance and analyze key metrics to identify opportunities for improvement including CRM and in-app features.
• Partner with cross-functional teams, including Growth, Commercial, and Partnerships, to co-create joint marketing activations and promotional campaigns 
• Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and performance
• Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
• Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
• Act as the key custodian of marketing activities across food delivery and pick up, ensuring alignment between commercial objectives and marketing execution
• Provide strategic guidance and oversight to the Asst Manager/Campaigns Specialist on campaign deliverables, timelines, and execution standards
• Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
• Provide insights and recommendations to enhance the user experience within the foodpanda app.

Qualifications

• Proven record in marketing roles, preferably consumer driven tech or e-commerce industry with 3-5 years of experience
• Demonstrated track record of developing and executing successful marketing campaigns.
• Demonstrated expertise in deploying targeted campaigns across in-app platforms and CRM systems.
• Excellent analytical skills with the ability to interpret data and insights to drive strategic decision-making.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate across functions.
• Strategic thinker with a creative mindset and a passion for innovation.
• Highly creative individual who isn’t afraid to propose and try new ideas
• Ability to thrive in a fast-paced, dynamic environment, leading from the front and bringing clarity and direction amid ambiguity.
• Strong data orientation; comfortable using insights to shape strategy and campaign decisions
• Background in fast-paced, entrepreneurial, startup/tech environments preferred.
• Fluency in English (our corporate language) and great communication skills.

Additional Information

What we offer

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities!

foodpanda is operated by Delivery Hero Group (“DH Group”) - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index