GrowthAssistant is looking for a Meta and Google Ads Specialist for our growth marketing team. This teammate will launch and optimize Meta and Google Ads campaigns through A/B testing and performance tracking using key metrics. Collaborate with teams to report results, share insights, and support creative updates.
This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.
- Work From Home
- Attendance, Performance, and Referral Bonuses
- Paid Holidays and Time Offs
- Health Insurance Card
- Launch new Meta ad campaigns from scratch; A/B testing of ads and ad sets to determine what is and is not successful to drive business results
- Optimize Meta & Google campaigns based on data trends from ROAS, CTR, CPM, etc.
- Run & optimize Google ad campaigns for: (Choose: Search, Display, Performance Max (PMax), Video, others)
- Monitor, export, track, and identify common Meta & Google ads challenges, and proactively report on what is and is not working
- Update Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting
- Collect ads content, assets, and copy from cross-functional marketing teams
- Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with team
- Share creative performance analytics with team for creative update needs
- Daily standup with team to share performance updates
- Keeping eye on performance, QA/ flag needed optimizations; sharing recommendations
- Very active on Slack comms, and progress reporting
- 3+ years of Meta ads experience to set up and optimize ad campaigns based on client direction and data thresholds
- 1+ year of Google ads experience with (Choose: Search, Display, Performance Max (PMax), Video, others)
- Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
- Experience with paid creative performance analytics to share feedback with designers
- Experience reporting in Excel/Google Sheets or BI/Analytics tools (client using Singular and Omni Analytics) to show and share paid media trends in real time, and over time across campaigns
- Proficiency in fluent English written and verbal communication
- Proactive daily communication through Slack/IM, email, and video calls
- Proven success partnering with U.S. based clients in past roles
- Experience with Notion, Slack, and Omni/Looker (or similar tools)
- Ability to work US time zones (manager is PST) 9am PST or later ideally
- Familiarity with additional paid social channels; TikTok, Reddit, Twitter
- Familiar with AI tools and/or passionate for AI learning
We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!
Job Type: Full-time
Benefits:
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
- Night shift
Work Location: Remote