Position Type: Full-Time
Location: Philippines (Remote)
Schedule: BST, UK Hours
About the Company
Our client is a purpose-driven, B Corp® certified brand specializing in sustainable sleepwear and accessories for babies and children. Designed in the UK and ethically crafted in Portugal, their products are made from a signature blend of bamboo and organic cotton—known for being exceptionally soft, breathable, and gentle on sensitive skin. Every print in their collection is hand-painted in watercolour, resulting in timeless, exclusive designs. With OEKO-TEX Standard 100, Class 1 (baby) certification across the range, this brand is committed to safety, quality, and thoughtful craftsmanship at every stage.
About the Role
We’re seeking an experienced Meta Ads Expert with deep expertise in Meta (Facebook & Instagram) Google and email advertising, as well as influencer and affiliate marketing. You’ll be responsible for developing and executing high-performing campaigns that drive growth, increase revenue, and deliver strong, measurable ROI. This is a key growth role in our small, passionate team and you’ll work closely with the management team to shape and execute the paid media strategy across platforms.
Responsibilities
- Develop, manage and execute full-funnel ad strategies across Meta (Facebook/Instagram) Google Ads (Search, Shopping, YouTube & Display) email and affiliate marketing.
- Analyze and optimize campaign performance daily to maximize ROAS and drive efficient growth.
- Build and test custom audiences and retargeting strategies aligned with customer journeys and business goals.
- Ensure ad creative and messaging are on-brand, aligned with campaign objectives, and consistent with wider marketing strategy.
- Set and track key KPIs including CTR, CPA, ROAS, and conversion rates, reporting regularly with clear insights and actionable recommendations.
- Manage and optimize ad budgets across channels to ensure strong performance without overspend.
- Experiment with ad formats (video, carousel, UGC, etc.) and placements to continually improve engagement and conversion.
- Stay updated on platform changes, policies, and new features across Meta and Google, applying insights to future campaigns.
- Collaborate with the team to guide creative direction for ad assets, landing pages, and campaign messaging.
- Communicate regularly with the management team, offering strategy updates, performance reports, and forecasting insights.
- Support SEO strategy through keyword research, on-page optimisation, and collaboration with content and web teams to drive organic visibility and traffic.
Competencies and Qualifications
Must-Have
- Proven track record managing successful paid ad campaigns (Meta + Google) in eCommerce, ideally for DTC lifestyle or baby/children's brands
- Deep understanding of data, attribution, and conversion tracking (GA4, Meta Pixel, GTM, etc.)
- Strong ability to interpret data, pivot strategies, and optimize campaigns based on performance
- Confident in building, testing, and scaling ads with a high degree of autonomy
- Fluent in key ad metrics, but equally creative and customer-focused in execution
- Experience with influencer and affiliate marketing, implementing and managing affiliate programs
- Experience with email marketing funnels, landing page strategy, and CRO
- Highly organised, proactive, and results-driven with a test-and-learn mindset
- Excellent communication skills and ability to present findings to non-technical stakeholders
- Working knowledge of SEO principles, tools (e.g., Google Search Console, SEMrush, or Ahrefs), and techniques for improving site ranking and organic performance
Nice-to-Have
- Background in marketing for baby, children’s, or lifestyle brands, with an understanding of the tone, aesthetic, and emotional drivers of that audience
- Experience working with B Corp® or sustainability-focused brands and understanding of value-driven customer segments
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field (or equivalent practical experience)
- Familiarity with creative production workflows and tools (e.g., Canva, Figma, or Adobe suite)
What We Offer
- 100% Remote Work – Work from anywhere in the Philippines.
- Career Growth Opportunities – Gain hands-on experience, and continuous learning.
- Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.
Application Process
We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.
The interview process includes a Recruiter Interview, Client Interview, and Assessment. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.
Job Type: Full-time
Pay: Php70,000.00 - Php100,000.00 per month
Benefits:
- Work from home
Schedule:
- Afternoon shift
- Monday to Friday
Supplemental Pay:
- 13th month salary
Application Question(s):
- Can you briefly share your experience with Meta ads?
- Have you had experience supporting baby or fashion brands? If yes, how for long?
Work Location: Remote
