JOB SUMMARY:
As a Product Category Specialist, your role is pivotal in the development and management of SKUs within designated product categories. You will be responsible for driving SKU development, identifying target markets for each SKU, fostering product innovation, and strategizing promotions to maximize market impact.
PRINCIPAL DUTIES:
- SKU Development:
Collaborate with cross-functional teams to conceptualize and develop new SKUs within assigned product categories.
Conduct market research and analysis to identify gaps and opportunities for new SKU development.
Manage the entire SKU lifecycle, from ideation through to launch and ongoing performance evaluation.
- Target Market Identification:
Define and profile target customer segments for each SKU.
Utilize market research and consumer insights to tailor products to specific demographics, preferences, and behaviors.
- Product Innovation:
Drive continuous product innovation by staying abreast of industry trends, competitor offerings, and consumer preferences.
Work closely with R&D and sales teams to translate insights into actionable product enhancements and new product ideas.
- Promotion Development:
Develop and execute promotional strategies and campaigns for each SKU to drive visibility, engagement, and sales.
Collaborate with Brand and Trade Marketing to create compelling promotional materials and activities aligned with brand objectives.
QUALIFICATIONS:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Proven experience in product management, SKU development, or category management within a consumer goods environment; fresh graduates are welcome to apply
- Strong analytical skills with proficiency in market research and data analysis tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a passion for product innovation and consumer trends.
- Willing to be assigned at Binugao, Toril, Davao City
Job Types: Full-time, Permanent
Benefits:
- Paid training
Ability to commute/relocate:
- Davao City: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Bachelor's (Preferred)
Location:
- Davao City (Preferred)
Work Location: In person