Social Media Manager

Social Media Manager

Job Title: Social Media Manager

Attention: Do not apply through Indeed or you won’t receive a response.

Apply through this Job Application Form:

https://forms.clickup.com/9011117614/f/8chnfhe-7811/L2W1VK9RWWZQ3RFKR0

The Ideal Candidate:

We’re looking for a driven professional with uncompromising integrity—someone who values free market capitalism, is their own toughest critic, and has a knack for problem-solving and value creation.

This role is not for the faint of heart. You’ll collaborate closely with our co-founder, who embraces first-principles thinking, iterates relentlessly, and holds himself and those around him to ever-increasing standards. If you prioritize work-life balance, boundaries, a “good enough” mindset or can’t resonate with a pro-business mentality, our projects won’t be the right fit for you.

You should find energy—not exhaustion—in fast-paced feedback loops, an iterative process, and the pursuit of better. A sharp eye for detail, personal accountability, and a hunger for continuous improvement are essential. If you’re dependable, adaptable, proactive, motivated, and energized by an entrepreneurial startup work environment, we want to hear from you!

Summary of the Role:

The Social Media Manager is primarily responsible for developing and executing high-impact social media strategies to drive engagement, grow brand awareness, and increase sales for Pet Awesome.

This role requires a blend of strategic thinking, content creation, and performance analysis, with a focus on crafting visually striking & humorous posts, witty writing, compelling copy, and using data-driven insights to optimize results. You’ll be responsible for managing our brands presence across all relevant platforms, tracking performance metrics, and making data-backed adjustments to maximize both immediate sales and long-term profitability.

You will collaborate and iterate closely with the Key Internal Stakeholders to define deliverables, timelines, and ensure growth, engagement, and lead generation metrics align with company goals. Collaboration will typically take place over Slack and Zoom video meetings with cameras on and occasional screen sharing when needed.

Once the goals are set, you will take ownership of executing the work and will be responsible for delivering results within the agreed-upon parameters and timelines. Knowledge transfer, transparency, and timely communication with all relevant stakeholders will be a critical part of your work to ensure we can collaborate effectively with you and participate seamlessly as needed.

Attention: Please do not apply if you can’t or won’t follow explicit instructions. We evaluate attention to detail at every stage of our hiring process.

• You are being assessed from the moment you read this sentence until hiring. Every email, file name, meeting, follow-up, deadline, etc. assesses your attention to detail and follow-through. If you fail to demonstrate this from the outset, you will not receive a response—saving both your time and ours.
• We rarely send reminders or correction prompts. If you notice you slipped, resend the corrected item on your own initiative. Silence from us likely means you’re eliminated until you self-correct.
• We expect most candidates will be turned off by this level of transparency and candor and will stop here—that’s by design. If you understand and appreciate why we operate this way and still proceed, you’re already demonstrating the judgment we value.

Compensation:

• Pay Rate: PHP 425 per hour
• No Benefits: This is an independent contractor role; therefore, no additional benefits are provided.

Work Schedule & Availability:

• Estimated Weekly Hours: 15-30 based on company needs and workload.
• Flexible Hours: Structure your work schedule to meet explicit deadlines while maintaining effective communication and alignment with stakeholders.
• Meetings & Communication: Share overlapping availability for meetings and discussions as needed, typically between 14:00 - 16:00 PST

About Us:

At Pet Awesome, we’re a small but ambitious e-commerce company specializing in pet products, currently serving our 4-legged customers (and their hoomans) in the USA and UK.

We’ve found product market fit with western women aged 25-54 who adore their small dogs as much as we do.

The projects we work on are often fun! The job comes with plenty of laughs and wagging tails as we solve problems for pets and rub human noses in the solution ;)

Our marketing isn’t just cheeky; we give pets a voice and share their perspective. To get a sense of our pet products and doggy personalities, check out our instagram @_PetAwesome_

Tail wagging and nose boops aside, we’re growing our geographically diverse and remote team of 10 dependable and adaptable “hooman” professionals who strive for continuous improvement and place integrity first.

If you share our passion for pets, have a head for business, and embrace a growth mindset, consider joining our pack to help us build a lasting doggy empire!

Key Responsibilities:

Social Media

• Organic Traffic: Drive organic traffic growth aligned with content, brand and targeting strategy to maximize long term profit.
• Compliance: Ensure all strategies, management and execution complies with Social Media platforms evolving implicit and explicit best practices and policies such as TOS, ensuring full account functionality is maintained and shadowbanning, suppression and other algorithmic negative consequences are prevented.
• Content Library: Curate, organize, optimize Social Media content cost effectively to maintain a large, high leverage/evergreen, intuitively navigable, high quality content library to support organic, advertising and brand goals driving long term profitability.
• Analytics: Develop & deliver structured, organized and insightful Social Media analytics, provide data driven recommendations which map to evolving strategic priorities and KPIs.
• Product Positioning: Position products across all relevant placements to strengthen trust, social proof and cross-platform coherence to maximize long term profit.
• Pricing & Promotions: Test, analyze, refine and run promotions directing traffic to the best conversion channel in coordination with advertising and positioning strategies to protect analytics and maximize long term profit.
• Feature Maximization: Explore, identify, test and prioritize new features which can directly or indirectly support the maximization of long term profitability.
• Partnerships: Identify, attract, prioritize, position, manage partnership opportunities which align with targeting, brand and content strategy to maximize total profitability
• Messages: Promptly address inbound communications in coordination with applicable business functions as needed to ensure opportunities are identified and explored, and high levels of customer satisfaction are provided to maximize customer retention and experience to drive long term profit.
• Repeat Purchase: Drive repeat purchases & cross sales from existing customers in coordination with advertising and product strategies using approaches such as outreach, campaigns, promotions to increase customer LTV and maximize long term profit.

Artificial Intelligence

• AI Integration: Identify opportunities & implement AI tools into various tasks & workflows to enhance operational effectiveness and efficiency.

Knowledge base

• Collaborative Documentation Development: Develop various forms of documentation including SOPs, video demonstrations, guidelines in collaboration with the Knowledge team ensuring comprehensive detail, accuracy, accessibility and seamless handoff to stakeholders.

Expectations:

• Integrity First: Uphold personal and professional integrity and exemplify this to stakeholders. Identify and acknowledge conflicts of interest, correct mistakes proactively and uphold trust and reputation.
• Always Accountable: Convert commitments into measurable outcomes and own the results. Increase transparency ensuring alignment remains strong and actions meet expectations.
• Stakeholder-Facing Professionalism: Conduct all stakeholder video meetings with business-appropriate attire and a well-organized, distraction-free workspace.
• Dependability & Adaptability: Meet commitments, be reliable and supportive of stakeholders when needed, and give your best effort, even outside of typical days/hours. Adapt to changes in plans, priorities, strategies and approaches even if they’re outside of your role or skillset with minimal disruption.
• Continuous Improvement: Strive to exceed expectations, remain curious, and explore new tools, technologies, or strategies to enhance performance. Seek and offer constructive feedback, and pursue iterative improvements in processes and strategies.
• Timesheet & Invoicing: Maintain and submit an accurate timesheet on days worked that itemizes tasks, projects, and billable hours to ensure transparency and alignment with your invoicing.
• High Communication Standards: Provide timely updates and respond to messages promptly. Communicate clearly with attention to grammar, spelling, and detail, ensuring timely follow-ups. Ask clarifying questions to ensure mutual understanding and alignment of expectations.

Requirements:

Mandatory:

Experience/Background:

• 2 + years managing social-media channels for DTC e-commerce brands with proven growth in reach & attributable revenue from North America, Western Europe, or Australia.
• Demonstrated success creating and scaling short-form video (Reels / TikTok YT Shorts) that convert to sales.

Tools/Skills:

• Project Management Tools: Competent using platforms such as: Monday, Trello, Asana, Notion, ClickUp.
• Proficient with content-creation & editing tools (Adobe CC, Canva, CapCut or equivalent)
• Exceptional written English with strong copywriting, impeccable grammar, a sharp wit, and a natural grasp of tone, puns, double meanings, and comedic timing—able to write like a clever hooman or a cheeky dog, depending on the day.
• Familiarity with analytics dashboards to track, interpret, and optimize performance.

Additional Requirements:

• Recording: Must be capable of recording yourself and others, with their consent, for various business purposes including meetings, demonstrations, instructions, and briefings, using video and audio tools. Your acceptance of this position implies your consent to these recording requirements.

Professional Standards:

• Appearance: Wears suitable work attire for a professional setting which includes clean, wrinkle-free, business casual clothing for virtual meetings with stakeholders.
• Organized Workspace: Maintains an organized, quiet, well-lit, and private work space which prevents disruptions during meetings.

Preferred:

Experience/Background:

• Short-Form Organic Reach: Average ≥20,000 unique viewers per short-form post (Reels, TikTok) in North America, Western Europe, or Australia within 7 days of publishing.
• Managed influencer, UGC and affiliate-partnership programs
• Hands-on exposure to profitable paid-social media buying.

Furry Friends:

• Dog Ownership: Bonus points if you are a current or previous dog owner, send us a photo of your furry companion in your application to stand out!

Application Process:

Attention: Do not apply through Indeed or you won’t receive a response.

Apply through this Job Application Form: https://forms.clickup.com/9011117614/f/8chnfhe-7811/L2W1VK9RWWZQ3RFKR0

Job Types: Part-time, Fixed term, Temporary
Contract length: 6 months

Pay: Php425.00 per hour

Expected hours: 15 – 30 per week

Work Location: Remote