Description
We seek a highly analytical and strategic Product Strategy Analyst to drive the development and execution of our strategy within the Philippine market. You will be responsible for conducting market research, analyzing competitive trends, identifying growth opportunities, and translating these insights into actionable product strategies that align with our business goals and meet the needs of Filipino customers. You will play a key role in shaping the future of our products in the Philippines.
Responsibilities
- Conduct market research and competitive analysis focused on the Philippines to identify opportunities and threats.
- Analyze user data and feedback from Filipino users to improve product features and identify new opportunities.
- Design and execute user surveys targeted at Filipino users.
- Identify and evaluate potential new product opportunities and market segments within the Philippines
- Collaborate with product management on product strategy and roadmaps for the Philippine market.
- Participate in post-launch feature testing with Filipino users.
- Analyze product performance data, user behavior, and market trends to identify areas for improvement and growth.
- Present findings and recommendations to stakeholders, focusing on implications for the Philippine market.
Requirements
- Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
- 3+ years of experience in product strategy, market research, or a related role.
- Proven experience in conducting user research and user testing to gather insights and inform product decisions.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics).
- Deep understanding of the Philippine market and Filipino consumer behavior.
- Experience with product strategy frameworks and methodologies.
- Ability to work independently and as part of a team.