LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
#LI-RO1
Requirements
The Brand General Manager is responsible for driving the overall success of multiple categories, brands, or business units within LUXASIA. This strategic leadership role carries full accountability for revenue growth, profitability, operational excellence, and brand performance. The Brand General Manager will lead a diverse and high-performing team, develop and execute strategic plans, and collaborate with key stakeholders to ensure long-term business sustainability and market leadership.
Key Responsibilities
1. Business Strategy & Planning
- Develop and implement holistic business strategies to drive growth and profitability across multiple categories and brands.
- Set and monitor overall sales, revenue, profitability, and operational targets, ensuring alignment with LUXASIA’s regional and corporate objectives.
- Lead annual business planning, including budget forecasting, cost management, and resource allocation.
- Conduct market analysis, consumer insights research, and competitive benchmarking to identify emerging trends and new opportunities.
2. Commercial & Operational Excellence
- Oversee the execution of marketing, sales, and distribution strategies to maximize business performance.
- Ensure optimal product availability, pricing, inventory management, and demand planning in collaboration with supply chain and commercial teams.
- Track and evaluate key business performance metrics, including sales trends, consumer behavior, and operational efficiency.
- Drive cross-functional collaboration with marketing, retail, e-commerce, and commercial teams to enhance brand positioning and business execution.
3. Stakeholder & Principal Management
- Act as the key liaison with brand principals and business partners, ensuring strong alignment on business objectives, marketing initiatives, and market positioning.
- Build and maintain strong relationships with internal and external stakeholders, including local and regional leadership, regulatory bodies, and key industry partners.
- Negotiate and manage commercial agreements and business contracts, securing sustainable partnerships that drive long-term success.
4. Team Leadership & Development
- Lead, mentor, and develop a high-performing, multi-brand team, fostering a culture of collaboration, accountability, and innovation.
- Set clear performance goals and development plans for team members, ensuring alignment with business priorities.
- Drive strong communication and cross-functional teamwork, enabling efficiency and knowledge-sharing across teams and departments.
5. Financial & Business Performance Management
- Oversee P&L management, ensuring financial health and profitability across multiple categories and brands.
- Implement cost optimization strategies to maximize efficiency and return on investment (ROI) in marketing and commercial activities.
- Provide data-driven business insights and reports to senior management, identifying risks, opportunities, and areas for growth.
Qualifications and Experience
- Minimum of 8-10 years of experience in brand, category, or business management, with at least 5 years in a leadership role within the beauty, luxury, or retail industry.
- Bachelor’s degree in Business, Marketing, or a related field - an MBA or equivalent is a plus.
- Proven track record in P&L management, strategic planning, and stakeholder management.
- Strong analytical and commercial acumen, with the ability to translate data into actionable strategies.
- Excellent leadership, communication, and negotiation skills.
- Ability to manage multiple priorities and drive results in a fast-paced environment.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
Championing Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.
To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.
We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note To Staffing Agencies
Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.
