Position: Brand Manager, Essentiale, ASEA
- Reporting to: Zone Brand Lead ASEA, Essentiale, Buscopan, Phosphalugel
- Location: PH / Taguig City
Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Role Overview
Brand Performance
- Own brand P&L of local markets and drive profitability
- Define brand ambition in long-term. Drive market share gain and brand consideration.
- Drive brand love, brand health and brand imagery
- Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
- Tracks monthly performance at country level and set-up corrective action plan if required
- Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
Brand Strategy
- Defines the brand strategic pillars and business objectives of Global Brand – Essentiale/ Buscopan based on local consumers, shoppers and HCPs insights
- Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
- Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
- Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
Brand Management
- Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
- Localizes brand assets and content to ensure it taps local insights [where applicable]
- Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
About The Brand Manager
- A BRAND BUILDER in essence. Obsessed in driving brand love.
- Preferred if with doctor, pharmacist marketing experience
- CONSUMER 1st mindset and approach.
- Champion of CREATIVITY across all brand building and business plans and activities.
- Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
- Avid user of DATA and believer in forward looking analytics.
- Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
- An INNOVATOR at heart
- Cross-functional hard & soft LEADERSHIP skills
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
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