Digital Marketing Manager

To develop and utilize the digital marketing campaigns from various ranges of technique including paid Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-per-Click (PPC); Overseeing the redesign management, maintenance and monitoring the company website and social media account/s.

Key Responsibilities:

• Planning Web, SEO/SEM/PPC, email, social media and display advertising campaigns;
• Design, build, maintain the company’s website and social media presence;Measuring and reporting on the performance of all digital marketing
• campaigns;
• Strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution.
• Collaborate and coordinate with the Marketing, and other members of the support team and vendors to launch campaigns on time on and on budget;
• Measure and report performance of all digital marketing campaigns, and assess against goals ( KPI);
• Conceptualize, create content and recommend new and enhance existing concepts for the improvement of the brand (e.g online campaign);
• Ensures that paid bloggers is being maximized by the company by enhancing strong and existing relationship;
• Create new blogsite per month that will add positive review to the brand;
• Ensures that the company get value for digital marketing expenditures;
• Brainstorm, plan, execute, optimize and measure new and creative growth strategies and conversion points;
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate and provide emerging technologies, leadership and perspective for adoption;

Required Skills and Competencies:

• Demonstrable experience leading and managing SEO/SEM/PPC, marketing database, email, social media and/or display advertising campaigns;
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
• Experience in optimizing landing pages and user funnels;
• Experience with A/B and multivariate experiments;
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
• Working knowledge of ad serving tools;
• Experience in setting up and optimizing Google Adwords campaigns;
• Has experience in optimizing Tiktok Ads and Facebook Ads;
• Working knowledge of HTML, CSS, and JavaScript development and constraints;
• Strong managerial, analytical and data-driven thinking skills;
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Willing to work onsite, at Ermita, Manila

Job Types: Full-time, Permanent

Pay: Php70,000.00 - Php80,000.00 per month

Schedule:

• Monday to Friday

Work Location: In person