Event Marketing Specialist (Branding)

Job Responsibilities:

Brand Event Marketing Planning & Execution:

• Develop and execute integrated marketing events in alignment with brand strategy to maximize brand exposure and drive user growth.
• Leverage social media trends to create highly shareable brand marketing events, enhancing brand engagement and audience retention.
• Design event marketing communication strategies, utilizing KOL collaborations, social media operations, PR strategies, and cross-industry partnerships to maximize market impact.

Cross-Department Collaboration & Resource Integration:

• Coordinate across branding, PR, social media, marketing, design, and product teams to efficiently implement event marketing initiatives.
• Expand and manage external partnerships, including MCN agencies, KOLs, celebrity management companies, and cross-industry brands, to optimize resource allocation and enhance marketing effectiveness.
• Oversee project execution processes, including budget planning, supplier coordination, resource allocation, and event execution, ensuring brand consistency and maximizing marketing outcomes.

Event Execution & Performance Evaluation:

• Supervise on-site execution of event marketing projects, ensuring all activities align with brand identity and effectively handle unexpected situations.
• Monitor and analyze event performance metrics, including brand exposure, user growth, and social media engagement, to refine future marketing strategies.
• Continuously optimize brand marketing events, developing long-term, sustainable brand event IPs to strengthen brand loyalty and market competitiveness.

Job Qualifications:

Education:

• Bachelor’s degree or higher in Marketing, Advertising, Public Relations, Media, or a related field preferred.

Experience:

• 5+ years of experience in event marketing, brand activations, or marketing campaign management, preferably in internet, entertainment, FMCG, or 4A advertising agencies.
• Proven experience in celebrity marketing, cross-industry partnerships, and KOL collaborations, with leadership in large-scale marketing events preferred.
• Strong ability to integrate external resources, with expertise in cross-industry collaborations, business negotiations, and strategic marketing partnerships.

Core Skills:

• Strong market insight, deep understanding of brand marketing strategies, user demands, market trends, and competitive landscape.
• Project management expertise, adept at handling multiple projects simultaneously, ensuring high-quality execution within deadlines.
• Data analysis and performance evaluation, utilizing insights to optimize marketing strategies and maximize ROI.
• Excellent communication and coordination skills, capable of facilitating collaboration across departments and external partners.
• Strong business negotiation skills, maximizing resource integration and brand exposure.

Preferred Qualifications:

• Proven success in high-impact brand marketing events, including product launches, cross-industry marketing, and brand collaborations.
• Expertise in social media marketing, short-form video promotions, and live-stream commerce.
• Established connections with celebrities, KOLs, and MCN agencies, with the ability to quickly mobilize industry resources.
• Experience in brand IP creation, capable of developing sustainable, long-term brand marketing events.

Job Types: Full-time, Permanent

Pay: Php30,000.00 - Php40,000.00 per month

Benefits:

• Company Christmas gift
• Health insurance
• Life insurance
• Paid training
• Promotion to permanent employee

Work Location: In person