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Social Media Specialist (Branding)

Beyond Horizon Group (Global)
Full time
1 week ago

Job Responsibilities:

Creative Planning:

Assist in the planning of social media marketing projects, demonstrating strong creative thinking, communication, and coordination skills, as well as a solid strategic and marketing mindset.

Proposal Writing & Presentation:

Based on business insights and market trends, assist in developing the overall brand strategy framework.

Formulate and execute social media trend marketing and influencer marketing strategies on Facebook, TikTok, Instagram, Twitter, and YouTube to drive business growth, enhance brand awareness, and increase user engagement.

Industry Insights:

Possess broad knowledge and independent thinking ability, maintain a clear understanding of industry trends, have a global perspective, and exhibit keen sensitivity to trends, user behavior, and content topics.

Trend Management:

Summarize and develop fundamental marketing strategies and creative models for effective content output.

Maintain a macro understanding of digital media and continuously optimize integrated marketing and communication strategies across different channels.

Will be assigned to handle all BP platforms

Job Requirements:

Educational Background & Experience:

Bachelor's degree or above in Journalism, Communications, Advertising, Management, or related fields.

Strong creative and copywriting skills, with at least 2 years of experience in digital marketing or experience in a 4A advertising agency preferred.

Language Skills:

Proficiency in English as a working language with strong writing skills.

Candidates with long-term overseas work or living experience are preferred.

Professional Skills & Knowledge:

Strong brand strategy awareness, with a broad creative vision, unique ideas, and excellent execution skills.

Familiar with overseas social media marketing, capable of developing marketing campaigns based on trends, events, and key moments.

Job Types: Full-time, Permanent

Benefits:

Work Location: In person

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