Responsibilities
About our team
Our SEA Integrated Marketing & Communication team is a dynamic group of creative minds, strategists, and marketing enthusiasts who are passionate about redefining the way people shop online. As a pivotal part of Bytedance's E-commerce Business, we work tirelessly to showcase the innovative potential of our platform, bridging the gap between users and their favorite contents & products. The team's core responsibility is to craft and execute integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. We build brand awareness, drive user engagement, and enhance the overall shopping experience.
- Responsible for managing the campaign resource package project from package design to collaborative sales and to campaign execution, ensuring the achievement of commercialization goals and enhancing promotional ROI
- Analyze and review advertiser performance data during the campaigns, providing business insights based on data reviews and merchant feedback to drive continued merchant investment
- Collaborate with product, campaigns, category, and platform operations teams to drive the implementation and continuous improvement of resource package commercialization
- Work with payment, campaign, and marketing teams to implement payment collaborations, expand coverage, and increase user conversion rates
Qualifications
Minimum Qualifications:
- 3 years of e-commerce experience with experience in resource package recruitment or e-commerce advertising
- Familiarity with e-commerce platform brand marketing strategies
Preferred Qualifications:
- Responsible and have strong ownership
- Effective project management abilities, adept at coordinating internal and external stakeholders to ensure projects launch on time according to specified timelines
- Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work
- Demonstrated experience in coordinating and managing relationships with cross-functional teams
- Strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDanceInspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
