PPC Strategist - Google & Facebook Ads

Key Responsibilities:

• Plan, execute, and optimize high-performing PPC campaigns on Google Ads (Search, Display, YouTube) and Facebook/Meta Ads (including Instagram).
• Analyze campaign data, extract insights, and provide strategic recommendations to improve ROI.
• Conduct A/B testing on ad creatives, targeting, and bidding strategies for ongoing performance improvement.
• Create compelling ad copy and work closely with design teams to produce engaging creatives.
• Track performance using tools like Google Analytics, Facebook Pixel, and platform-specific dashboards.
• Manage ad budgets effectively, ensuring campaigns are on track with pacing, spend, and target KPIs (CTR, CPC, ROAS, CPA).
• Prepare and deliver detailed performance reports to clients and stakeholders.
• Stay current with industry trends, platform updates, and emerging best practices in PPC advertising.

Qualifications (Must-have Skills):

• Minimum of 3 years of experience managing Google Ads and Facebook Ads campaigns.
• Google Ads and Meta Ads certifications are a strong plus.
• Proven ability to drive results (conversions, leads, sales) while managing multiple campaigns.
• Skilled in setting up and optimizing conversion tracking, remarketing campaigns, and audience segmentation.
• Exceptional copywriting skills for ad creatives.
• Strong analytical mindset and proficiency in analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Excellent communication and collaboration skills.

Nice to Have:

• Experience with other platforms (e.g., TikTok Ads, LinkedIn Ads).
• Familiarity with CRO, landing page design, and SEO.
• Background in eCommerce or B2B lead generation.

More Information:

• Graveyard Shift 
• Fully remote work environment
• Opportunity to work with a dynamic and collaborative team