Responsibilities
About the team
We are seeking a passionate and strategic Top Creator & Celebrity Manager to lead partnerships with high-potential creators and public figures on TikTok Shop in the Philippines Market. This role plays a key part in driving live and short video commerce performance, expanding the creator ecosystem, and delivering business impact through the integration of content and commerce.
Responsibilities
- Creator Relationship Management:
Cultivate and maintain strong relationships with top creators and celebrities. Serve as the main point of contact to guide them through onboarding, growth, and monetization on TikTok Shop.
- Performance & Growth Strategy:
Track creator performance (e.g., LIVE GMV, Monthly Live Plan with brand matchmaking), identify key levers for growth, and implement personalized strategies to accelerate results.
- Talent Incubation:
Onboard and incubate rising creators across strategic verticals (e.g., beauty, lifestyle, tech). Support their journey toward becoming top TikTok Shop sellers through hands-on guidance and coordination with internal support teams.
- Content Collaboration:
Lead the planning and optimization of commerce-driven content, including live sessions and short videos, alongside creators. Ensure content aligns with platform trends and delivers commercial impact.
- Cross-functional Collaboration:
Work closely with category managers, marketing, and MCN teams to align creator efforts with campaign priorities and ecosystem development goals.
- Campaign & Incentive Design:
Design and execute tailored creator JBP (Joint Business Plans), commission incentives, and campaign collaborations that drive creator retention and sales conversion.
- Ecosystem Expansion:
Identify and onboard celebrity and macro-influencer profiles into TikTok Shop. Grow new creator categories such as cooking or outdoor verticals, supporting diversified content commerce.
Qualifications
Minimum Qualifications
- 2–5 years of experience in creator management, influencer marketing, or entertainment talent relations
- Familiarity with TikTok trends, creator economy, and the e-commerce content ecosystem
- Excellent interpersonal and relationship-building skills
- Analytical mindset with the ability to drive strategy from data insights
Preferred Qualifications
- Strong background in e-commerce or LIVE commerce is a plus
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDanceInspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
