B2B Sales & Country Marketing Manager

Key Responsibilities

1. B2B Sales

• P&L for B2B key accounts, Budgeting and forecasting, define new GTM strategy for new product to be introduced via B2B channel.
• Responsible for the achievement of sales & profitability budget for B2B key accounts)
• Regularly work together with peers to improve S&OP process. Manage demand planning activities and coordinate purchase and sales orders with supply chain.
• Coordination with customers on demand generation, knowledge transfer, marketing activities.

2. Marketing

Strategic Marketing and Campaign Management

• Develop and implement marketing strategies, plans, and campaigns for new and existing products.
• Plan and implement marketing campaigns, advertising, and demand-generation activities while aligning crop strategies.

Market Research and Insights

• Conduct market research to determine customer needs, competitor activities, and market trends.
• Identify growth opportunities based on customer pain points and market insights, including BioSolutions and AgTech.

Budget and Financial Accountability

• Strong support for achieving the country’s sales and EBITDA targets
• Manage country-level marketing budget, pricing, demand forecasting, and budgeting processes.

Product and Portfolio Management

• Actively manage the product lifecycle, including development, pricing strategies.
• Launch excellence - successful product launches.
• Build and manage product portfolios for the country including proprietary and third-party products.

Cross-Functional Collaboration

• Collaborate with sales, regulatory, and regional teams to ensure alignment and implementation of strategies.
• Coordinate with regional and country teams for product strategy, launches, and demand generation activities.

BioSolutions(NPP) Strategy and Execution

• Implement and grow the BioSolutions portfolio, including registration, labeling, and demand planning.
• Work with key opinion leaders and conduct developmental trials to enhance product adoption.

Performance Monitoring and Reporting

• Monitor, analyze, and report on marketing activities, campaign effectiveness, ROI, and key performance metrics.
• Participate in country SOP processes to ensure the success of new product introductions.

Team Management and Development

• Conduct training programs for sales team, support in performance appraisals, and identify development needs to build team capabilities.

Customer and Channel Engagement

• Drive growers connect initiatives, build strong customer relationships, and expand branded product reach.
• Lead channel engagement activities to improve penetration of key products and Power Brands.

Business Development and Strategic Partnerships

• Negotiate and secure co-development and distribution deals with strategic partners and suppliers.
• Develop and implement initiatives for segmentation, Key Account Management, and value chain approaches to drive long-term business growth.

Other deliverables by the region and other departments (product label development, branding effort, etc.)