The Brand Specialist plays a crucial role in developing, implementing, and maintaining the company's brand identity, integrity, and market presence. This individual will work closely with the marketing team to ensure consistent brand messaging across all platforms, promote brand awareness, and contribute to the overall success of brand initiatives. The ideal candidate is passionate about branding, possesses excellent communication and organizational skills, and has a keen eye for detail.
Key Responsibilities:
Brand Management & Development:
- Assist in the development and execution of brand strategies, campaigns, and initiatives aligned with company objectives.
- Ensure consistent application of brand guidelines (visual identity, tone of voice, messaging) across all internal and external communications, marketing materials, and products/services.
- Monitor brand health and performance through market research, competitor analysis, and customer feedback.
- Contribute to the evolution of the brand identity to remain relevant and competitive.
Content & Communications:
- Support the creation and curation of engaging brand content for various channels (website, social media, email marketing, press releases, etc.).
- Review and approve marketing collateral, advertisements, and promotional materials to ensure brand compliance.
- Assist in drafting compelling brand stories and messages that resonate with target audiences.
- Collaborate with PR teams to manage brand reputation and public perception.
Campaign Support:
- Provide support in the planning, execution, and monitoring of marketing campaigns, ensuring brand consistency.
- Coordinate with internal teams and external agencies to deliver integrated brand experiences.
- Track and report on the effectiveness of brand campaigns and initiatives.
Market Research & Analysis:
- Conduct research on market trends, consumer insights, and competitor activities to identify opportunities and threats for the brand.
- Prepare reports and presentations on brand performance, market analysis, and recommended strategies.
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Experience: 2-4 years of experience in marketing, branding, or a similar role.
Skills:
- Strong understanding of branding principles and marketing strategies.
- Excellent written and verbal communication skills.
- Proficiency in creating engaging content.
- Ability to work independently and as part of a team.
- Strong organizational and project management skills with attention to detail.
- Analytical mindset with the ability to interpret data and draw insights.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with marketing automation platforms, CRM software, and design tools is a plus.
Preferred Attributes:
- Creative and innovative thinking.
- Proactive and self-motivated with a strong work ethic.
- Ability to adapt to a fast-paced and evolving environment.
- Passion for EVs specifically motorcycles
- Results-oriented with a focus on achieving brand objectives.
Job Type: Full-time
Experience:
- brand management: 2 years (Required)
Willingness to travel:
- 50% (Preferred)
Work Location: In person
Expected Start Date: 07/01/2025
