Role Purpose
The Business Development Manager (BDM) is responsible for driving new business growth, building strong client relationships, and expanding the agency’s market presence.
In a full-service agency with strong ATL, BTL, and Digital capabilities, the BDM identifies opportunities, develops proposals, and works closely with internal teams to win new accounts and grow existing client portfolios.
The role demands a mix of strategic salesmanship, marketing insight, and client relationship management.
Key Responsibilities
1. Business Development & Growth
- Identify, research, and pursue new business opportunities in target industries.
- Develop and maintain a pipeline of qualified leads.
- Lead agency pitches, proposals, and presentations in collaboration with Accounts, Strategy, and Creative teams.
- Negotiate contracts and close deals to meet revenue targets.
2. Client Relationship Management
- Build and nurture strong, long-term client relationships.
- Act as a trusted advisor to prospects, understanding their needs and positioning the agency’s services effectively.
- Collaborate with the Account Servicing team to transition new clients smoothly into ongoing management.
3. Strategic Collaboration
- Partner with Creative, Strategy, Digital, and Production teams to shape proposals that address client needs across ATL, BTL, and Digital.
- Ensure new business aligns with the agency’s positioning, profitability goals, and delivery capabilities.
- Contribute to annual sales and marketing plans in alignment with leadership..
4. Market & Industry Insight
- Monitor industry trends, competitor activity, and emerging client needs.
- Represent the agency at industry events, networking opportunities, and trade shows.
- Provide feedback to leadership on market opportunities and service innovations.
5. Financial Contribution
- Work with Finance to prepare cost estimates and ensure proposals meet profitability targets.
- Track performance against revenue goals and report regularly to the CEO.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 5–7 years of experience in business development, sales, or client servicing within an advertising/marketing/communications agency.
- Strong knowledge of ATL, BTL, and Digital marketing channels and trends.
- Proven track record of closing deals and growing accounts.
- Excellent presentation, negotiation, and communication skills.
- Strong network of industry contacts is a plus.
Key Competencies
- Strategic Thinker: Able to spot opportunities and align them with agency strengths.
- Relationship Builder: Strong interpersonal skills to develop trust with prospects and clients.
- Persuasive Communicator: Skilled in pitches, presentations, and negotiations.
- Collaborative Leader: Works well with cross-functional teams to deliver compelling proposals.
- Results-Oriented: Focused on revenue targets, growth, and client satisfaction.
Performance Metrics
- New business revenue generated.
- Number and quality of leads converted into accounts.
- Client acquisition cost vs. lifetime value.
- Successful handover of new accounts to Client Servicing team.
- Contribution to agency’s market visibility (events, PR, networking).
Job Type: Full-time
Pay: Php45,000.00 - Php60,000.00 per month
Work Location: In person
Expected Start Date: 09/01/2025
