Job description
DUTIES & RESPONSIBILITIES
Product Strategy and Positioning:
● Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
● Develop a deep understanding of the target market and competitors to inform product positioning strategies.
● Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities. Go-to-Market Planning, Strategies and Execution:
● Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.
● Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.
● Execute data-driven marketing campaigns to generate demand and attract qualified leads.
● Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
● Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
● Collaborate with sales teams to ensure Leads nurturing and conversion,seamless product adoption and customer satisfaction.
SKILLS NEEDED:
Product Knowledge & Technical Understanding, Market Research & Analysis, Content Creation & Messaging, Cross-functional Collaboration, Campaign Management & Lead Generation, Digital Marketing Expertise, Event & Webinar Coordination, Data-Driven Decision Making
POSITION/PERSON SPECIFICATIONS
● Knowledge of CRM tools, and other productivity tools
● Strong verbal and written communication skills
● Able to use creative tools like: Photoshop, Adobe Illustrator, canva etc
● Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools
● Solid computer skills, including MS office other design software
● Social Media Skill Savvy is a plus
● Basic Knowledge of Sales and Marketing
● Analytical skills with a goal-oriented attitude
● An ability to multitask and perform under tight deadlines
● Experience in B2B is an advantage; but not a requirement
● Can be a new graduate as long as capability requirements are met
● BS degree in Marketing, Digital media or Creative Design field
● Additional qualification in web design or animation is a plus
● Has experience in collaborating with 3rd party vendors/suppliers
Job Type: Full-time
Pay: Up to Php35,000.00 per month
Schedule:
- 8 hour shift
Application Question(s):
- At least 2-3 years experience in the same field
- Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools
- Experience in B2B is an advantage; but not a requirement
- Knowledge of CRM tools, and other productivity tools
- Can start ASAP
Work Location: In person
