Job Summary:
Digital Media and Marketing Specialist will support our global digital marketing initiatives across the Philippines and all other regions. Reporting directly to the Digital Assets and Marketing manager, this role will assist in executing digital campaigns, analyzing performance metrics and coordinating with third party agencies to ensure successful marketing strategies.
Job Description:
- Assist in the development and execution of digital marketing campaigns, including social media, email marketing, paid media, SEO/SEM and content marketing.
- Analyze digital marketing dashboards and campaign metrics to evaluate performance and suggest optimizations
- Collaborate with third-party marketing agencies, ensuring timely execution of tasks and alignment with LBC's marketing objectives
- Manage digital assets, ensuring all marketing content is current, organized and consistent with brand standards
- Conduct market research and stay updated with the latest digital marketing trends and tools
- Prepare reports on campaign performance, providing insights and recommendations for improvement
Job Specifications:
- Bachelor's degree in marketing, Communication, Business or related field
- 3-5 years experience in digital marketing
- Strong analytical skills and experience in using digital marketing tools such as Google Analytics, Ads manager and CRM systems
- Excellent organizational and communication skills
- Digital-first mindset with hands-on experience on social media, SEO and content marketing
- Ability to work independently and as part of the team in a fast-paced environment.
Job Type: Full-time
Application Question(s):
- How much is your expected salary?
Work Location: In person
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